Brands revolutionize their computer ranges with design-forward sensibilities
Trend - Brands and designers are pushing the user experience and appearance of computers and computer accessories to go beyond their traditional representations. This results in a multitude of experimental offerings and concepts that channel new materials and formats.
Insight - Where personal tech is concerned, many contemporary consumers place immense emphasis on intuitive and design-forward solutions for the products that they interact with. Individuals are on the hunt for unique solutions that are not only useful but ones that will also instill a sense of individuality, allowing them to boost their tech-forward attitude in an age that is immensely concerned with innovation and pushing the boundaries of what is already out there.
Insight - Where personal tech is concerned, many contemporary consumers place immense emphasis on intuitive and design-forward solutions for the products that they interact with. Individuals are on the hunt for unique solutions that are not only useful but ones that will also instill a sense of individuality, allowing them to boost their tech-forward attitude in an age that is immensely concerned with innovation and pushing the boundaries of what is already out there.
Workshop Question - What alternative formats/materials could your brand explore for your product/service?
Trend Themes
1. Design-forward Computers - Brands and designers are pushing past traditional representations of computers and computer accessories, experimenting with new materials and formats to meet consumer demand for more intuitive and unique tech solutions.
2. Artisan Electronics - Consumers seek out specialized equipment that marries practicality with sleek aesthetics, sparking an increased need for artisan electronics.
3. Shapeshifting Peripherals - Mobile-friendly computing accessories are in demand, spurring a shift towards the development of shapeshifting peripherals that are compact and easily carried between different locations.
Industry Implications
1. Tech Design - Designers are partnering with leading tech companies to create new and innovative concepts and products that cater to consumer demands for more intuitive and individualized tech designs.
2. Gaming Accessories - As gaming shifts from a niche pastime to an activity enjoyed by many, high-end PC gaming accessories, such as designer gaming mouses, are gaining popularity among consumers.
3. Computer Cases - Consumers are seeking high-powered PCs that don't skimp on desktop style, sparking a shift towards chic and elegant computer cases that offer customization options for individual needs.
