Designers are creating pens that are sustainable in unexpected ways
Trend - Designers are troubleshooting a variety of methods and materials to make the most functional and sustainable writing utensils. Often used as advocacy for environmental awareness, these innovations can come with an unexpected twist that is associated with the idea of curbing waste.
Insight - Those who still have a preference for analog over digital are interested in diminishing their carbon footprint as much as possible and their attention turns to product innovations that allow them to do so seamlessly. As tensions about climate change rise, consumers feel that the action of recycling might not be a good enough alternative and as a result, look for better eco-friendly solutions. This does not only diminish the guilt that one might experience when choosing analog, but it can also allow consumers to feel proud about their lifestyle choices.
Insight - Those who still have a preference for analog over digital are interested in diminishing their carbon footprint as much as possible and their attention turns to product innovations that allow them to do so seamlessly. As tensions about climate change rise, consumers feel that the action of recycling might not be a good enough alternative and as a result, look for better eco-friendly solutions. This does not only diminish the guilt that one might experience when choosing analog, but it can also allow consumers to feel proud about their lifestyle choices.
Workshop Question - How could your brand/service embrace sustainability in a bold way that will capture the interest of consumers?
Trend Themes
1. Eco-friendly Stationery - Designers are troubleshooting a variety of methods and materials to make the most functional and sustainable writing utensils.
2. Recycling and Upcycling as a Challenge - Due to the tension on reducing waste and diminishing carbon footprint, designers are looking for better eco-friendly solutions to craft modern and functional products.
3. Sustainability Through Innovation - New technologies, such as 3D printing and bioplastics, are facilitating more mindful production practices for eco-friendly designs.
Industry Implications
1. Office Supplies - The advancement of eco-friendly stationery is creating opportunities towards producing innovative office supplies.
2. Technology - The challenge to create plastic-free and eco-friendly pieces of technology, such as smartphones and speakers, stimulates innovation in the technology industry.
3. Fashion and Design - Designers are finding creatively rebellious ways to use upcycling and sustainable materials into their fashion and accessories designs.
5 Featured, 45 Examples:
161,546 Total Clicks
Date Range:
Jun 18 — Feb 20
Trending:
Warm
Consumer Insight Topics:
