Popular candy brands are adapting to the health-related needs of consumers
Trend - Longstanding brands in the candy space are switching up some of their offerings by introducing candy products with more nutritional value than the brands are typically known for. These changes come in light of smaller competitors that are filling the market gap for indulgent-yet-nutritious foods for health-conscious consumers.
Insight - With the easy access to information that consumers now have, they're no longer turning to the same brands that sell them products to inform them of the benefits of said products. Now, consumers research ingredients, brands, and peer reviews in order to better understand how brands' products fit into their lifestyles. Now that consumers are more informed on how food and beverage items impact their health, they're seeking out brands that are willing to offer them indulgence without having to compromise on their wellness-related goals.
Insight - With the easy access to information that consumers now have, they're no longer turning to the same brands that sell them products to inform them of the benefits of said products. Now, consumers research ingredients, brands, and peer reviews in order to better understand how brands' products fit into their lifestyles. Now that consumers are more informed on how food and beverage items impact their health, they're seeking out brands that are willing to offer them indulgence without having to compromise on their wellness-related goals.
Workshop Question - How could your brand better cater to today's informed consumer?
Trend Themes
1. Nutritious Confection - Candy brands are adapting to meet the health-related needs of consumers by introducing candy products with more nutritional value.
2. Low-sugar and Vitamin-enriched Candies - Confectionery brands are innovating by introducing candies with low-sugar and enriched with vitamins to meet the needs of health-conscious consumers.
3. Protein-packed Candies - Candy manufacturers are focusing on producing protein-packed candy bars to fuel consumers looking for easy, convenient ways to up their protein intake.
Industry Implications
1. Confectionery Industry - Players in the confectionery industry can innovate and expand their offerings by introducing nutritious candy products like low-sugar, vitamin-enriched candies.
2. Food and Beverage Industry - Brands in the food and beverage industry can focus on producing protein-packed snacks and candies to cater to health-conscious consumers' needs.
3. Retail Industry - Retailers can benefit by offering consumers healthy snacks and candies that are enriched with vitamins and minerals, meeting increasing requests for better-for-you options beyond traditional candy offerings.
