Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Double-Duty Care

Brands are launching maternity products that are chic and extremely versatile

Trend - Brands are creating maternity products that can be utilized before, during, and after pregnancy. These multi-functional offerings are usually paired with a fashion-forward aesthetic, making them available for use not only when the baby is around, but even for a casual night out.

Insight - Desires for affordability and sustainable purchasing decisions push parents to search for products that will give them the much-needed functionality for taking care of their infant, but ones that will also lend themselves for personal use later on. These products allow mothers to feel supported and organized throughout their journey, but also fill a niche in the market as not many maternity products are versatile in terms of style.
Workshop Question - How could your product incorporate style with functionality?
Trend Themes
1. Multi-functional Maternity Products - Maternity products capable of use before, during, and after pregnancy that are fashion-forward and affordable/ sustainable are becoming increasingly popular among parents.
2. Stylish and Gender-neutral Diaper Backpacks - Gender-neutral diaper backpacks which are versatile and minimalist in appearance are becoming more popular among modern parents, who appreciate the hybrid products which can also be used as travel bags or for daily use.
3. Chic Maternity Wear - Maternity clothes that prioritize both aesthetics and functionality for pregnant women are steadily gaining popularity as an increasing number of brands are embracing 'chic maternity' as a concept.
Industry Implications
1. Baby Care Products - Companies that specialize in creating innovative baby care products, which can cater to the multiple needs of parents, are likely to benefit from the rise in demand for versatile, trendy, and sustainable maternity-friendly products.
2. Fashion and Apparel Industry - The apparel industry can disrupt the market by designing versatile and stylish clothing and accessories that cater to pregnant women before, during, and after pregnancy, which will allow them to feel supported and organized throughout their journey.
3. Travel and Adventure Industry - Travel brands that prioritize hybrid and versatile products that can cater to the multiple needs of modern parents, such as diaper backpacks that can be used for daily use or travel, are likely to attract a broad audience who enjoy their practicality and minimalist appearance.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 29 Examples:
86,306 Total Clicks
Date Range:
May 19 — Feb 20
Trending:
Hot
Consumer Insight Topics:

Related Examples

Stylish Breastfeeding Womenswear
Stylish Breastfeeding Womenswear
Sainsbury's Tu Breastfeeding Clothing Shares Jumpsuits & More
Size-Inclusive Genderless Tights
Size-Inclusive Genderless Tights
Snag Tights Offers Customized Tights for Sizes 2 to 34
High-Stretch Sporty Maternity Collections
High-Stretch Sporty Maternity Collections
Reebok Launches a Premium Line of Mom-Ready Athleisure
Convenient Diaper Deliveries
Convenient Diaper Deliveries
Wonderwear's Eco-Friendly Diapers are Delivered and Cleaned After Use
play_circle_filledMultifunctional Protection Bags
Multifunctional Protection Bags
Aceteon's Splash Bag Keeps Wet Items Separate from Dry Items
play_circle_filledDiaper Bag-Replacing Hoodies
Diaper Bag-Replacing Hoodies
The Dad Hoodie Has Hidden Mesh Pockets for Diapers, Wipes & More
Chic Maternity Starter Kits
Chic Maternity Starter Kits
The Bumper Essentials Set by Angel Maternity Boasts Four Basic Pieces
City-Inspired Maternity Clothing
City-Inspired Maternity Clothing
The London Bump Kit by Seraphine is a Four-Piece Maternity Set
Essential Maternity Style Bundles
Essential Maternity Style Bundles
The Storq Maternity Capsule Includes Four Wardrobe Basics
Maternity Athleisure Apparel
Maternity Athleisure Apparel
Belly Bandit's ActiveSupport Helps Before, During & After Pregnancy
Maternity Compression Clothing
Maternity Compression Clothing
SRC Health's Maternity Compression Collection Helps to Reduce Pain
Eco Maternity Leggings
Eco Maternity Leggings
Girlfriend Collective's Leggings are Made from Recycled Fishing Nets
Pocket-Sized Diaper Kits
Pocket-Sized Diaper Kits
'Dwypers' Contains a Five-Pack of Wipes, a Diaper and a Changing Mat
Active Baby Carriers
Active Baby Carriers
LÍLLÉbaby Created a Baby Carrier for Active and Adventurous Families
Animated Celebrity Outfit Evolution
Animated Celebrity Outfit Evolution
Budget Direct's Post Boasts the Iconic Outfits of Musicians
Diaper Station-Integrated Backpacks
Diaper Station-Integrated Backpacks
The VIANETIC Diaper Backpacks Keep Parents Prepared
Quick-Access Baby Bags
Quick-Access Baby Bags
The Peke-Buo Diaper Bag Clutch Creates a Changing Station Anywhere
Luxe Maternity Clothing Boxes
Luxe Maternity Clothing Boxes
Rent the Runway Created a New Subscription Box for Expecting Mothers
play_circle_filledFaux Maternity Leave Fashions
Faux Maternity Leave Fashions
Mommy Bahama Reminds the Public That Maternity Leave is No Vacation
Stylish Stroller Collections
Stylish Stroller Collections
Bugaboo x We are Handsome's Baby Accessory Line is Contemporary
Designer Backpack Diaper Bags
Designer Backpack Diaper Bags
Freshly Picked's New Diaper Bag Collection is Functional and Stylish
Cartoon Bear Bag Collections
Cartoon Bear Bag Collections
Petunia Pickle Bottom Made a Winnie the Pooh-Themed Bag Line
Father-Friendly Clothing Lines
Father-Friendly Clothing Lines
Father Figure Paternity Clothes Feature Built-In Utility Features
Stylish Knapsack Diaper Bags
Stylish Knapsack Diaper Bags
The Sunveno Baby Diaper Bag Packs Ample Space for All Essentials
Fashionable Diaper Bags
Fashionable Diaper Bags
The Diaper Bag Offers a Stylish and Functional Bag for Parents of Infants
Diaper-Holding Outerwear
Diaper-Holding Outerwear
This Wearable Baby Bag for Dads Incorporates Ample Storage
Multi-Functional Diaper Bags
Multi-Functional Diaper Bags
The Elio Functions as an Affordable Bag for Parents with Babies
Sustainable Diaper Bags
Sustainable Diaper Bags
Matt & Nat's Stylish Diaper Bag is Made from Vegan Leather
Chic Diaper Backpacks
Chic Diaper Backpacks
The Honest Company's Diaper Backpack is a Stylish Alternative Baby Bag