Brands are launching maternity products that are chic and extremely versatile
Trend - Brands are creating maternity products that can be utilized before, during, and after pregnancy. These multi-functional offerings are usually paired with a fashion-forward aesthetic, making them available for use not only when the baby is around, but even for a casual night out.
Insight - Desires for affordability and sustainable purchasing decisions push parents to search for products that will give them the much-needed functionality for taking care of their infant, but ones that will also lend themselves for personal use later on. These products allow mothers to feel supported and organized throughout their journey, but also fill a niche in the market as not many maternity products are versatile in terms of style.
Insight - Desires for affordability and sustainable purchasing decisions push parents to search for products that will give them the much-needed functionality for taking care of their infant, but ones that will also lend themselves for personal use later on. These products allow mothers to feel supported and organized throughout their journey, but also fill a niche in the market as not many maternity products are versatile in terms of style.
Workshop Question - How could your product incorporate style with functionality?
Trend Themes
1. Multi-functional Maternity Products - Maternity products capable of use before, during, and after pregnancy that are fashion-forward and affordable/ sustainable are becoming increasingly popular among parents.
2. Stylish and Gender-neutral Diaper Backpacks - Gender-neutral diaper backpacks which are versatile and minimalist in appearance are becoming more popular among modern parents, who appreciate the hybrid products which can also be used as travel bags or for daily use.
3. Chic Maternity Wear - Maternity clothes that prioritize both aesthetics and functionality for pregnant women are steadily gaining popularity as an increasing number of brands are embracing 'chic maternity' as a concept.
Industry Implications
1. Baby Care Products - Companies that specialize in creating innovative baby care products, which can cater to the multiple needs of parents, are likely to benefit from the rise in demand for versatile, trendy, and sustainable maternity-friendly products.
2. Fashion and Apparel Industry - The apparel industry can disrupt the market by designing versatile and stylish clothing and accessories that cater to pregnant women before, during, and after pregnancy, which will allow them to feel supported and organized throughout their journey.
3. Travel and Adventure Industry - Travel brands that prioritize hybrid and versatile products that can cater to the multiple needs of modern parents, such as diaper backpacks that can be used for daily use or travel, are likely to attract a broad audience who enjoy their practicality and minimalist appearance.
4 Featured, 29 Examples:
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Date Range:
May 19 — Feb 20
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