The Luna Mini 2 Save the Sea Edition Supports Ocean Conservation
Katherine Pendrill — July 20, 2016 — Social Good
For those looking to improve their skin and save the environment, Foreo's new Luna Mini 2 Save The Sea Edition allows consumers to do both at the same time.
The new Luna Mini 2 Save The Sea Edition is a facial cleansing system that helps consumers achieve a cleaner and more even-looking complexion by removing more than 99 percent of dirt and oil from the skin. The device is customizable and its small size make it a travel-friendly tool. Additionally, the profits from sales of cleanser will go towards two charities working on ways to save the ocean. The first charity is Greenwave, which creates and protects ocean farming, while the other charity is Sea Life Trust, which supports ocean conservation.
For conscious consumers looking for small ways to support environmental causes, this charitable cleansing brush is a perfect place to start.
The new Luna Mini 2 Save The Sea Edition is a facial cleansing system that helps consumers achieve a cleaner and more even-looking complexion by removing more than 99 percent of dirt and oil from the skin. The device is customizable and its small size make it a travel-friendly tool. Additionally, the profits from sales of cleanser will go towards two charities working on ways to save the ocean. The first charity is Greenwave, which creates and protects ocean farming, while the other charity is Sea Life Trust, which supports ocean conservation.
For conscious consumers looking for small ways to support environmental causes, this charitable cleansing brush is a perfect place to start.
Trend Themes
1. Eco-friendly Beauty Products - The trend of developing eco-friendly beauty products is currently disrupting the beauty industry, and creating opportunities for sustainable manufacturing and marketing strategies.
2. Charitable-driven Consumerism - The trend of incorporating charitable initiatives into products is disrupting traditional sales strategies, and creating opportunities for brands to differentiate themselves through purpose-driven storytelling.
3. Customizable Consumer Products - The trend of creating customizable consumer products is disrupting the personal care industry, and creating opportunities for hyper-personalized product development and marketing strategies.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage the eco-friendly trend and create innovative and sustainable products that cater to conscious consumers, such as reusable packaging, plant-based ingredients, and biodegradable formulas.
2. Consumer Goods - The consumer goods industry can integrate charitable initiatives into their product offerings and marketing strategies, creating compelling stories that resonate with socially-conscious consumers, and driving brand loyalty.
3. Non-profit Organizations - Non-profit organizations can partner with consumer brands to create purpose-driven charitable initiatives in order to drive awareness, donations, and sustainable impact in areas such as ocean conservation, environmental sustainability, and social justice.
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