Foreo's 'IRIS' Massagers Remove Under-Eye Bags and Circles
Laura McQuarrie — December 14, 2016 — Fashion
References: foreo
Although Foreo is often first and foremost known for its handheld skin-cleansing devices, the brand also makes eye massagers to address other skincare concerns as well. The IRIS Eye Massager was specifically designed to reduce under-eye bags, circles and crow's feet with Alternating T-Sonic technology, leaving skin feeling refreshed, smooth and youthful. What's most interesting about the IRIS gadget is that it takes inspiration from an Asian fingertip tapping eye massage technique, yet the technology included in IRIS amplifies the effect that gentle fingertips have on the skin.
The IRIS Eye Massager features two modes, Pure and Spa, which offer different levels of massage based on the signs of aging shown by the skin.
As an alternative to making expensive and frequent trips to receive spa services, many consumers are simply opting to invest in at-home devices such as these that will tackle common skin issues.
The IRIS Eye Massager features two modes, Pure and Spa, which offer different levels of massage based on the signs of aging shown by the skin.
As an alternative to making expensive and frequent trips to receive spa services, many consumers are simply opting to invest in at-home devices such as these that will tackle common skin issues.
Trend Themes
1. At-home Skincare Devices - The rise of at-home skincare devices like Foreo's IRIS Eye Massager offers a disruptive innovation opportunity for the beauty industry to cater to the growing demand for convenient and effective skincare solutions.
2. Asian-inspired Skincare Techniques - The incorporation of Asian-inspired skincare techniques, such as the fingertip tapping eye massage, in devices like the IRIS Eye Massager opens up opportunities for innovation in the skincare industry by combining traditional practices with advanced technology.
3. Personalized Anti-aging Solutions - The Pure and Spa modes of the IRIS Eye Massager, which offer different massage levels based on individual skin needs, highlight the potential for personalized anti-aging solutions to disrupt the beauty industry and meet the unique needs of consumers.
Industry Implications
1. Beauty - The beauty industry can explore disruptive innovation opportunities by developing more at-home skincare devices that address various skin concerns, including under-eye bags and circles.
2. Skincare - The skincare industry can leverage Asian-inspired techniques and advanced technology to create innovative devices like the IRIS Eye Massager that cater to the growing demand for personalized and effective anti-aging solutions.
3. Spa and Wellness - The spa and wellness industry can tap into the trend of at-home skincare devices by offering complementary services or adapting their treatments to incorporate Asian-inspired techniques and the benefits of such devices.
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