The Fibre One Chocolate Fudge Brownies Now Have 30% Less Sugar
Michael Hemsworth — October 6, 2020 — Marketing
References: fiberone & talkingretail
A growing number of consumers are choosing to reduce their sugar intake to help lead a healthier lifestyle or even shed some weight, so brands are taking notice with new product announcements as seen with the Fibre One Chocolate Fudge Brownies.
The snacks now feature 30% less sugar than the previous recipe without having to change the flavor, which will make them more applicable to the needs of consumers. The snack bars are set to start rolling out this month in both single and multipack formats.
Marketing Manager for Snacking at General Mills Adrienne Burke spoke on the reduced-sugar Fibre One Chocolate Fudge Brownies saying, "Our new recipe will further demonstrate our commitment to meeting the lifestyle and wellness needs of weight managers, by offering low calorie, reduced sugar snacking options that still taste amazing.”
The snacks now feature 30% less sugar than the previous recipe without having to change the flavor, which will make them more applicable to the needs of consumers. The snack bars are set to start rolling out this month in both single and multipack formats.
Marketing Manager for Snacking at General Mills Adrienne Burke spoke on the reduced-sugar Fibre One Chocolate Fudge Brownies saying, "Our new recipe will further demonstrate our commitment to meeting the lifestyle and wellness needs of weight managers, by offering low calorie, reduced sugar snacking options that still taste amazing.”
Trend Themes
1. Reduced-sugar Snacks - As consumer demand for healthier snacks increases, brands have an opportunity to develop reduced-sugar snacks that still taste great.
2. Low-calorie Foods - With more people striving for healthier lifestyles, there is a demand for low-calorie foods. Companies can develop products that meet that demand while still providing great taste and nutrition.
3. Healthy Lifestyle Choices - As consumers become more health-conscious, there is an opportunity for companies to offer products that help them make healthier choices while still enjoying great-tasting snacks and foods.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to develop and market healthier snack and food options that meet the needs of health-conscious consumers.
2. Health and Wellness - The health and wellness industry has an opportunity to partner with food and beverage companies to create and market products that promote healthy lifestyles and help people meet their wellness goals.
3. Consumer Goods - Consumer goods companies can capitalize on the trend of reduced-sugar and low-calorie foods by developing and promoting products that meet the needs of health-conscious consumers.
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