The Erysta Erythritol Sweetener Has a Versatile Profile
Michael Hemsworth — May 8, 2020 — Lifestyle
The Erysta Erythritol sweetener has been launched by Ingredion EMEA as its first polyol sweetener that's formulated to help brands keep up with the demands of health-conscious consumers. The sweetener is positioned as a great alternative to sugar that can be used to add sweetness to several products including beverages, baked goods, ice creams, chocolates, desserts and much more. The versatile profile of the sweetener meets the demands of manufacturers and consumers alike seeking out healthy alternatives to sweetening up products.
Regional Growth Platform Leader Marketing at Ingredion EMEA Rodolfo Garza spoke on the Erysta Erythritol sweetener saying, "Increasingly health-conscious shoppers are paying close attention to the sugar and calorie content of their favorite foods. But consumers want it all – the guilt-free indulgence of lower-sugar, lower-calorie alternatives. European consumers in particular seek pleasure and health in equal measure, but the challenge for manufacturers is delivering the same functional properties in a product when sugar is removed. Erysta Erythritol delivers around 70% sweetness compared to sugar, delivering functional and textural properties such as bulking, ease of processing and mouthfeel enhancement when replacing sugar in formulations.”
Regional Growth Platform Leader Marketing at Ingredion EMEA Rodolfo Garza spoke on the Erysta Erythritol sweetener saying, "Increasingly health-conscious shoppers are paying close attention to the sugar and calorie content of their favorite foods. But consumers want it all – the guilt-free indulgence of lower-sugar, lower-calorie alternatives. European consumers in particular seek pleasure and health in equal measure, but the challenge for manufacturers is delivering the same functional properties in a product when sugar is removed. Erysta Erythritol delivers around 70% sweetness compared to sugar, delivering functional and textural properties such as bulking, ease of processing and mouthfeel enhancement when replacing sugar in formulations.”
Trend Themes
1. Health-conscious Sweeteners - Increasing demand for healthy alternatives to traditional sweeteners creates opportunities for companies to develop innovative zero-calorie sweeteners.
2. Polyol Sweeteners - Formulating new polyol sweeteners can help companies meet consumers' demand for sweeteners with low sugar and calorie content.
3. Versatile Sweeteners - Developing versatile sweeteners that can be used in various products such as beverages, desserts, and baked goods can cater to the needs of manufacturers and consumers seeking sweetening options across different applications.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can leverage the rising demand for healthy sweeteners and innovate new sweetening alternatives in various categories and applications.
2. Health and Wellness - The health and wellness industry can tap the market of health-conscious consumers looking for reduced sugar and calorie options by developing and marketing innovative sweeteners with health benefits.
3. Ingredients - Ingredient manufacturers can invest in developing new polyol sweeteners and versatile sweeteners that can replace traditional sweeteners in various applications and enhance the functionality and mouthfeel of the end products.
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