These New Oumph Plant-Based Products will Launch March 16
Michael Hemsworth — March 15, 2020 — Marketing
The Oumph brand has announced a range of new products that target the ever-increasing number of consumers seeking out ways to enhance their favorite recipes with familiar components.
The new products includes The Oumph Banger and the Oumph Smoky Bits, which are made using soy beans with an algae casing and wheat, respectively. The Banger has a smokiness to it that makes it ideal for use as a hotdog, in pastas and stews, while the Smoky Bits are perfect for frying.
Brand and Category Manager at Oumph Victoria Norviit spoke on the new products saying, "Our aim is that The Oumph Banger and Oumph Smoky Bits will raise the bar for the plant-based category in Sweden. The Oumph Banger is a unique plant-based sausage for the next generation of products. The Oumph Banger has been created combining traditional sausage making, craftsmanship and innovation with state-of-the-art techniques.”
The new products includes The Oumph Banger and the Oumph Smoky Bits, which are made using soy beans with an algae casing and wheat, respectively. The Banger has a smokiness to it that makes it ideal for use as a hotdog, in pastas and stews, while the Smoky Bits are perfect for frying.
Brand and Category Manager at Oumph Victoria Norviit spoke on the new products saying, "Our aim is that The Oumph Banger and Oumph Smoky Bits will raise the bar for the plant-based category in Sweden. The Oumph Banger is a unique plant-based sausage for the next generation of products. The Oumph Banger has been created combining traditional sausage making, craftsmanship and innovation with state-of-the-art techniques.”
Trend Themes
1. Prepackaged Plant-based Foods - Opportunity for companies to develop versatile, ready-to-use plant-based foods to meet the demand of consumers seeking convenient and nutritious options.
2. Enhancing Favorite Recipes - Innovative products that offer familiar components, like plant-based sausages and bits, allow consumers to easily enhance their favorite recipes with plant-based alternatives.
3. Craftsmanship and Innovation - Combining traditional sausage making techniques with state-of-the-art innovation presents a disruptive opportunity to create unique and flavorful plant-based products.
Industry Implications
1. Food and Beverage Manufacturing - Companies in the food and beverage manufacturing sector can explore the development of prepackaged plant-based foods to cater to the growing demand for plant-based options.
2. Alternative Protein Products - The rise in popularity of plant-based diets opens up opportunities for the alternative protein products industry to create innovative plant-based sausage and meat alternative products.
3. Convenience Foods - The convenience foods industry can tap into the trend of enhancing favorite recipes by offering prepackaged plant-based components that consumers can easily incorporate into their meals.
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