Lush's 'Atmospheres' are Seaweed Gel-Wrapped Shower Products
Laura McQuarrie — August 2, 2018 — Eco
References: uk.lush & cosmeticsbusiness
As part of its #LushMoods range, Lush Cosmetics will be introducing a series of spa-inspired products for a limited time, including an innovative set of shower gels.
These single-use shower gels, dubbed 'Atmospheres,' are wrapped in an outer layer of seaweed gel, which can be washed down the drain or put into the compost. Unlike Lush's previously released liquid shower gels, which are packaged by the bottle, and its solid shower gels, these Atmospheres can be pinched open between the fingers. Lush created four colorful Atmospheres named Money, Let Go, Love and Joy, each of which is paired with an uplifting affirmation.
As Lush’s co-founder and Managing Director Mark Constantine describes, "you have one mood when you get in the bath and another when you leave. They’re single-use products—they’re a dose."
These single-use shower gels, dubbed 'Atmospheres,' are wrapped in an outer layer of seaweed gel, which can be washed down the drain or put into the compost. Unlike Lush's previously released liquid shower gels, which are packaged by the bottle, and its solid shower gels, these Atmospheres can be pinched open between the fingers. Lush created four colorful Atmospheres named Money, Let Go, Love and Joy, each of which is paired with an uplifting affirmation.
As Lush’s co-founder and Managing Director Mark Constantine describes, "you have one mood when you get in the bath and another when you leave. They’re single-use products—they’re a dose."
Trend Themes
1. Single-use Shower Gels - Lush's 'Atmospheres' offer innovative shower gels with a sustainable, single-use design.
2. Seaweed Gel Packaging - Lush's 'Atmospheres' utilize seaweed gel wrapping, providing a compostable alternative to traditional shower gel packaging.
3. Spa-inspired Products - Lush's #LushMoods range introduces a set of spa-inspired products, including the innovative single-use shower gels called 'Atmospheres'.
Industry Implications
1. Cosmetics - The cosmetics industry can explore disruptive opportunities by developing sustainable and single-use product designs like Lush's 'Atmospheres'.
2. Packaging - The packaging industry can explore seaweed gel wrapping as a compostable and eco-friendly alternative for various consumer products.
3. Spa and Wellness - The spa and wellness industry can embrace the trend of spa-inspired products like Lush's 'Atmospheres' to provide unique and uplifting experiences for customers.
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