The Burger King American Brewhouse King Burger is Indulgent
Michael Hemsworth — June 28, 2018 — Business
References: bk & brandeating
The Burger King American Brewhouse King Burger has been announced by the QSR brand as a new menu item for patrons to pick up when looking for something intense and tasty to try this season.
The burger features two patties, three half strips of bacon, tavern sauce, crispy onions, mayo and American cheese on a toasted bun. The sandwich is positioned as an all-American option for consumers that will satisfy their craving for barbecue-inspired fare this summer.
The Burger King American Brewhouse King Burger has been launched alongside a commercial that was created in collaboration with Budweiser to celebrate the new menu item. The TV spot is an augmented version of the beer brand's iconic 'Whassup?' commercial that infuses the Burger King character into the scenario.
Image Credit: Burger King
The burger features two patties, three half strips of bacon, tavern sauce, crispy onions, mayo and American cheese on a toasted bun. The sandwich is positioned as an all-American option for consumers that will satisfy their craving for barbecue-inspired fare this summer.
The Burger King American Brewhouse King Burger has been launched alongside a commercial that was created in collaboration with Budweiser to celebrate the new menu item. The TV spot is an augmented version of the beer brand's iconic 'Whassup?' commercial that infuses the Burger King character into the scenario.
Image Credit: Burger King
Trend Themes
1. Artisan-inspired Burgers - Opportunity: Develop unique burger offerings with gourmet ingredients and elevated flavors to cater to consumers seeking a more sophisticated burger experience.
2. Collaborative Marketing Campaigns - Opportunity: Partner with complementary brands to create joint marketing campaigns that leverage each other's brand equity and reach a wider audience.
3. Barbecue-inspired Menu Items - Opportunity: Introduce barbecue-inspired dishes and sauces to tap into the growing demand for bold and tangy flavors.
Industry Implications
1. Fast Food - Opportunity: Innovate fast food menus by introducing new premium burger options to cater to customers looking for indulgent and high-quality fast food.
2. Beverage (alcoholic) - Opportunity: Collaborate with food brands to create joint promotions and limited-edition products that pair well with beers, expanding the appeal and sales of both categories.
3. Casual Dining - Opportunity: Add gourmet-style burgers with unique twists to casual dining menus to attract customers seeking elevated dining experiences without the formality of fine dining.
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