Spirulina is increasingly seen in various confectionery items
Trend - Spirulina, an algae now known for its many health benefits and potent color, is being incorporated into confectionary items. The inclusion of this nutritious ingredient serves two functions–an automatic association of health in items that are typically not considered to be so, as well as natural intense coloring that avoids the pitfalls of artificial labeling.
Insight - With North Americans' continued obsession with "wellness" has come their prioritization of natural ingredients in everything from the food and beverage space, to the skincare industry. For most consumers, natural ingredients are typically associated with higher nutritional value, and increased trust due to the fact that they're not manufactured by companies. The shift toward purchasing natural items indicates that consumers are now doing more research into products and ingredients that are both effective and that have scientific backing behind them.
Insight - With North Americans' continued obsession with "wellness" has come their prioritization of natural ingredients in everything from the food and beverage space, to the skincare industry. For most consumers, natural ingredients are typically associated with higher nutritional value, and increased trust due to the fact that they're not manufactured by companies. The shift toward purchasing natural items indicates that consumers are now doing more research into products and ingredients that are both effective and that have scientific backing behind them.
Workshop Question - How could your brand better incorporate natural elements into its products/services?
Trend Themes
1. Natural Ingredients - Consumers are prioritizing natural ingredients in everything from food, beverage to skincare industry for higher nutritional value and increased trust.
2. Algae Infused Products - Algae, known for its health benefits and potent color, is being incorporated in diverse range of products, including confectionery items, frozen desserts, and even snacks.
3. Health-focused Indulgence - Consumers, looking for indulgence options, are preferring healthy snacks that offer both taste and nutrition, without the guilt-inducing ingredients.
Industry Implications
1. Food and Beverage - Food and beverage industry can capitalize on the natural ingredients trend to offer healthier alternatives to consumers who prioritize wellness.
2. Cosmetics and Personal Care - Cosmetics and personal care industry can leverage the natural ingredients trend to offer safe, chemical-free products to consumers who distrust artificial labeling.
3. E-commerce and Retail - E-commerce and retail industry can exploit the health-focused indulgence trend to roll out a range of products that attract calorie-conscious consumers who seek taste and nutrition both.
