Charities are leveraging streaming platforms to raise awareness
Trend – In recent years there has been a surge in viewership on gaming platforms, and charities are tapping into the fanbases of popular gamers and gaming franchises to raise awareness of their causes among Millennial and Gen Z audiences. Events like this also provide an avenue for popular gamers to use their platform to contribute to causes they find important.
Insight - As Millennials and Gen Z are drawn to authentic marketing campaigns that are integrated into their social and recreational consumption habits, more traditional industries are having to adapt in order to better appeal to these demographics. Younger consumers are more likely to engage with targeted content on social and gaming platforms due to those offering interactive experiences.
Insight - As Millennials and Gen Z are drawn to authentic marketing campaigns that are integrated into their social and recreational consumption habits, more traditional industries are having to adapt in order to better appeal to these demographics. Younger consumers are more likely to engage with targeted content on social and gaming platforms due to those offering interactive experiences.
Workshop Question - Consider how your brand could leverage the content consumption habits of younger consumers.
Trend Themes
1. Streamed Collaborations - Charities leveraging streaming platforms to raise awareness provides an avenue for popular gamers to use their platform to contribute to causes they find important.
2. Gaming for Good - The surge in esports charities and partnerships showcases gaming's potential as a platform to raise funds for social causes while promoting fan entertainment.
3. Empowering Women in Streaming - Partnerships and fundraisers that aim to empower women in gaming through financial assistance for creative pursuits and training programs.
Industry Implications
1. Nonprofit/charity - The rise in charitable gaming provides opportunities for nonprofits to tap into younger demographics through authentic collaborations that align with their missions.
2. Entertainment - Gaming's potential as a platform for social good showcases opportunities for the entertainment industry to adapt and appeal to younger audiences through interactive experiences.
3. Technology - The growth of esports and streaming platforms highlights the need for technology's constant innovation to support the expanding industry and its charitable efforts.
5 Featured, 35 Examples:
55,296 Total Clicks
Date Range:
Mar 19 — Apr 19
Trending:
Mild
Consumer Insight Topics:
