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Connected Sneakers

Connected sneakers offer enhanced functionality for wearers

trend - Sneakers with tech connectivity are on the rise, offering functions that include everything from performance-tracking to reward perks. The technologically integrated sneakers can provide immediate data to the user, which can be used to inform their training and allows them to adjust as needed.

Insight - Increasingly, consumers are taking their fitness routines more seriously and they are seeking out tools that can help them work out in smarter ways. Often integrated with tech, the tools consumers turn to in order to achieve their fitness goals allow them to keep track of their progress in a way that's seamlessly integrated into their routines.
Workshop Question - How could your brand create a more seamless experience with its product/service?
Trend Themes
1. Connected Athletic Footwear - The trend of embedding sensors and technology into athletic footwear for tracking athletic performance and providing real-time feedback is growing.
2. AI-powered Insoles - The trend of integrating AI-powered insoles into cycling shoes to provide cyclists with real-time feedback on pedaling technique and for personalized coaching is growing.
3. Rewarding NFC Sneakers - The trend of embedding NFC chips in limited-edition sneakers to offer exclusive perks and engage an online community is growing.
Industry Implications
1. Sports Equipment and Apparel Industry - Manufacturers and retailers of athletic shoes, clothes and equipment can leverage connected technology and AI-powered insoles to provide consumers with customized training and better performance insights.
2. Technology Industry - The technology industry can focus on developing advanced wearable technology and connected devices that seamlessly integrate into a consumer’s daily routine and improve their fitness routines.
3. Retail Industry - Retailers can leverage connected technology and personalized user experiences to create a loyal customer base and improve their online communities.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
185,993 Total Clicks
Date Range:
Feb 17 — Apr 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Digitally Connected Workout Sneakers
Digitally Connected Workout Sneakers
The Under Armour UA HOVR Velociti 2 Sneaker is Advanced
The Under Armour UA HOVR Velociti 2 sneaker is one of the latest footwear options from the athletic gear brand that promises to provide wearers with advanced support and connectivity to help them... MORE
Connected Athletic Footwear
Connected Athletic Footwear
The Connected Cleat Shoe Has Sensors on the Sole
The Connected Cleat shoe is a newly designed piece of athletic footwear that aims to monitor athletic performance using a bevy of sensors that are embedded into the sole of the shoe. Designed by... MORE
Rewarding NFC Sneakers
Rewarding NFC Sneakers
Nike's Limited-Edition Sneakers Share Perks with NikePlus Members
Nike recently released a limited-edition sneaker, which takes the form of a connected sneaker that offers perks exclusively for NikePlus members. The AF1 NikeConnect QS NYC sneakers can be... MORE
AI-Powered Insoles
AI-Powered Insoles
Digitsole Is Helping Cyclists With Information Garnered From Their Feet
Digitsole’s AI-powered insoles uses innovative technology to reinvent the way cyclists take to the road. These unique insoles are truly the first of its kind and work to help riders reach peak... MORE
Playlist-Connected Sneakers
Playlist-Connected Sneakers
adidas' SPEEDFACTORY AM4MLS Includes an Embedded NFC Chip
adidas Soccer unveiled the adidas SPEEDFACTORY AM4MLS (Made For MLS) sneakers as part of a tribute to Atlanta and the celebration of the 2018 Major League Soccer All-Star Game, which will be hosted... MORE
Bluetooth-Connected Shoes
Bluetooth-Connected Shoes
Under Armour Announced the Third Generation of Its Connected Sneakers
At this year’s CES, Under Armour announced the third generation of its bluetooth-connected shoes which can help athletes track data from training sessions. The sneakers serve as an extension... MORE

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