The New Bahlsen Ice Creams Come in Three Indulgent Options
Michael Hemsworth — April 6, 2019 — Lifestyle
The new Bahlsen ice cream range has been developed by the brand in partnership with DMK Group to deliver consumers a different way to enjoy the classic tastes of their favorite desserts.
The ice cream range includes three varieties in total including Bahlsen Ohne Gleichen, Bahlsen Gleichen Strawberry-Yoghurt and Bahlsen Messino, which are each infused with textured confectionery ingredients.
DMK Ice Cream COO Marcus-Dominic Hauck spoke on the new ice creams saying, "We are pleased that we were able to convince Bahlsen, one of the most popular German brands, about the strength of our portfolio. This confirms that we’re moving in the right direction. Because with our creations, we’re putting everything in place to deliver new incentives to target groups of established markets."
The Bahlsen ice cream line is positioned for a May 1 launch in Germany at food retailers before it's available at gas stations and eventually home delivery.
The ice cream range includes three varieties in total including Bahlsen Ohne Gleichen, Bahlsen Gleichen Strawberry-Yoghurt and Bahlsen Messino, which are each infused with textured confectionery ingredients.
DMK Ice Cream COO Marcus-Dominic Hauck spoke on the new ice creams saying, "We are pleased that we were able to convince Bahlsen, one of the most popular German brands, about the strength of our portfolio. This confirms that we’re moving in the right direction. Because with our creations, we’re putting everything in place to deliver new incentives to target groups of established markets."
The Bahlsen ice cream line is positioned for a May 1 launch in Germany at food retailers before it's available at gas stations and eventually home delivery.
Trend Themes
1. Confectionery-infused Snacks - Incorporating confectionery ingredients in snack foods creates a unique and indulgent flavor profile that can attract new customers in the market.
2. Textured Add-ins in Desserts - Experimenting with adding different textures to classic desserts like ice cream can offer an elevated experience and stimulate interest from consumers.
3. Premium Treats with Unconventional Ingredients - Introducing premium treats with unexpected ingredients can appeal to consumers seeking a unique and high-quality indulgence experience.
Industry Implications
1. Confectionery and Snack Foods - Exploring incorporating confectionery ingredients in snack foods and packaged treats can open up new flavor profiles that capture consumer attention.
2. Frozen Desserts and Ice Cream - Incorporating textured and unconventional ingredients in ice cream and other frozen desserts can differentiate brands in a crowded market and attract adventurous consumers.
3. Food Manufacturing and Processed Foods - Experimenting with ingredients and textures can create opportunities for food manufacturers to diversify their product range and appeal to new consumer groups.
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