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Classic FM and Battersea Dogs & Cats Home Alleviate Anxiety in Pets
Kalin Ned — May 3, 2019 — Art & Design
References: classicfm
During the busiest hour for fireworks in the United Kingdom, a pet-friendly show aired on Classic FM. Completed in collaboration between the radio station and Battersea Dogs & Cats Home, the activation is geared toward entertaining pet owners and their companions. The pet-friendly show provided a soothing atmosphere for the animals which helped them relax in a hectic hour that was potent on "noise and bright lights."
Described as "radio refuge," 'Pet Sounds' transmitted soothing classical music from the likes of Mozart, Camille Saint-Saëns, Edward Elgar and more. The pet-friendly show initative was kickstarted by Classic FM and Battersea Dogs & Cats Home in reference to a recent study completed by the Scottish SPCA and the University of Glasgow.
Photo Credits: Classic FM
Described as "radio refuge," 'Pet Sounds' transmitted soothing classical music from the likes of Mozart, Camille Saint-Saëns, Edward Elgar and more. The pet-friendly show initative was kickstarted by Classic FM and Battersea Dogs & Cats Home in reference to a recent study completed by the Scottish SPCA and the University of Glasgow.
Photo Credits: Classic FM
Trend Themes
1. Pet-friendly Shows - Creating shows specifically designed to soothe and entertain pets, such as Classic FM's 'Pet Sounds,' can alleviate anxiety and provide a calming environment for animals.
2. Radio Refuge - Developing radio programs that offer a refuge and calming atmosphere, like Classic FM's collaboration with Battersea Dogs & Cats Home, can appeal to pet owners seeking relaxation for themselves and their companion animals.
3. Music Therapy for Pets - Exploring the potential of music therapy for pets, based on the success of Classic FM's pet-friendly show, can open up opportunities to develop specialized music programs to alleviate anxiety and stress in animals.
Industry Implications
1. Broadcasting - The broadcasting industry can consider creating pet-friendly shows and radio programs to cater specifically to pet owners and their animals, expanding their audience and providing a unique entertainment experience.
2. Pet Care - The pet care industry can explore incorporating music therapy as a service or selling pet-friendly audio content to help alleviate anxiety and stress in pets, taking inspiration from the success of Classic FM's collaboration with Battersea Dogs & Cats Home.
3. Animal Welfare - Animal welfare organizations can partner with media outlets to create pet-friendly shows and initiatives that promote relaxation and reduce anxiety in animals, like the collaboration between Classic FM and Battersea Dogs & Cats Home.
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