Allswell is Making Up for Baby Showers Disrupted by Quarantine
Laura McQuarrie — July 23, 2020 — Life-Stages
References: AllswellHome & businesswire
It goes without saying that there have been a lot of cancelled baby showers in 2020 but Allswell is hoping to make it up to expectant mothers by giving them the chance to sample favorites from its new collection. Allswell Littles is a new gender-neutral baby collection that shares ultra-comfortable crib sheets, hooded bath towels, machine-washable bibs and more.
As part of this sweepstakes, Allswell is giving away some of its top essentials to 75 winners, who need to upload a photo of their cancelled baby shower invitation. Parents-to-be will find themselves supported during a difficult year with comforts for their newborn like oversized organic cotton baby blankets and organic cotton bandanna bib sets, and much more.
Recognizing that many milestone celebrations have had to be cancelled or postponed due to lockdown, brands are stepping in to create alternative memorable offerings.
Image Credit: Allswell
As part of this sweepstakes, Allswell is giving away some of its top essentials to 75 winners, who need to upload a photo of their cancelled baby shower invitation. Parents-to-be will find themselves supported during a difficult year with comforts for their newborn like oversized organic cotton baby blankets and organic cotton bandanna bib sets, and much more.
Recognizing that many milestone celebrations have had to be cancelled or postponed due to lockdown, brands are stepping in to create alternative memorable offerings.
Image Credit: Allswell
Trend Themes
1. Virtual Baby Showers - Businesses can create innovative virtual baby shower experiences to support parents-to-be during the pandemic.
2. Gender-neutral Baby Products - Gender-neutral baby products present a growing market opportunity for businesses that want to cater to eco-conscious and inclusive parents.
3. Brands Offering Freebies to Make Up for Cancelled Events - Businesses can create promotional campaigns that offer free products or experiences to customers who have had to cancel events due to the pandemic.
Industry Implications
1. E-commerce - E-commerce companies can offer a range of virtual baby shower services and gender-neutral baby products to meet the changing needs of parents-to-be.
2. Hospitality - Hotels and event spaces can create innovative virtual baby shower packages that provide a range of offerings like catering, decorations and custom baby shower games.
3. Consumer Packaged Goods - Consumer packaged goods companies can gender-neutral products with eco-friendly packaging and offer promotional campaigns that cater to parents who have had to cancel milestone events due to the pandemic.
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