The Dyson Supersonic 23.75 Karat Gold Edition Develops a Patina Over Time
Laura McQuarrie — September 5, 2018 — Tech
References: dyson & luxurylaunches
The Dyson Supersonic hair dryer is a high-end hairstyling appliance that now comes in a special edition 23.75 karat gold version.
The $500 hair dryer was first introduced in a bold fuschia colorway at its launch and now, a blue and gold design has been unveiled with fine gold leaves soured from Florence. Due to the nature of the gold leaf, Dyson advises that the gold will eventually wear off and reveal a red hue underneath, the same vibrant shade of Gesso red primer that appears on the sleek presentation case for the high-end hair dryer.
For the making of the extravagant hair dryer, Dyson worked with master gilder Karen Haslewood on the delicate craft.
The $500 hair dryer was first introduced in a bold fuschia colorway at its launch and now, a blue and gold design has been unveiled with fine gold leaves soured from Florence. Due to the nature of the gold leaf, Dyson advises that the gold will eventually wear off and reveal a red hue underneath, the same vibrant shade of Gesso red primer that appears on the sleek presentation case for the high-end hair dryer.
For the making of the extravagant hair dryer, Dyson worked with master gilder Karen Haslewood on the delicate craft.
Trend Themes
1. Luxury Hair Appliances - The introduction of a 23.75 karat gold edition hair dryer indicates a growing trend of luxury hair appliances.
2. Customizable Design - The blue and gold design, with the gold leaf that wears off over time, reflects a trend of customizable and personalized hair appliances.
3. Collaboration with Artisans - The partnership with master gilder Karen Haslewood highlights a trend of collaborating with artisans to create unique and high-end hair appliances.
Industry Implications
1. Beauty and Personal Care - The introduction of luxury hair appliances provides opportunities for high-end beauty and personal care brands to offer premium hair styling tools.
2. Fashion and Luxury Goods - The customizable design of the hair dryer aligns with the trend of fashion and luxury brands offering personalized and exclusive products.
3. Art and Craftsmanship - The collaboration with master gilder Karen Haslewood showcases the potential for art and craftsmanship industries to collaborate with beauty brands for unique product offerings.
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