Branding personal belongings with custom markings
Implications - As the egoic nature of our society strengthens, consumers feel compelled to mark their territories, not as an animal would, but like children do with stickers. From M&Ms;featuring your photo or wine labels you design, to steaks bearing your initials, people are hungry for new ways to mark their material.
Trend Themes
1. Territorial Personalization - Consumers feel compelled to mark their territories, fueling a 'me-centric' society, leading to personalized candies, cakes, chocolates, etc.
2. Customized Product Marketing - Customized marketing is pushing personalization boundaries and leaving a long-lasting impression on shopping behavior.
3. Eco-friendly Personalization - The search for eco-friendly alternatives has led to companies like Klean Kanteen facilitating customized water bottles for marketing purposes.
Industry Implications
1. Food and Beverage Industry - Personalized food and beverage products are transforming the way certain businesses operate, catering to the increasing demand for individualization.
2. Marketing Industry - Innovative marketing strategies like customized bottles and edible printing are taking the industry to new levels, proving that personalization is key to long-lasting engagement.
3. Environment and Sustainability Industry - Companies like Klean Kanteen that offer eco-friendly alternatives to plastic bottles while facilitating customization show the disruptive innovation opportunities in the environment and sustainability industry.
8 Featured
76,121 Total Clicks
Date Range:
Jan 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:
