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Street Style

Real people in their daily lives are the new fashion icons

Implications - In 2007 street style blogs emerged as go-to guides for fashion inspiration. In 2008, spotting real-life outfits on global streets evolved, with sites now spotting style on subways, events and university campuses. “Real style” also featured in high fashion magazines and touched new markets this year, such as video games.
Trend Themes
1. Real Life Style - Real-life fashion inspiration from the streets emerges as a trend in 2008.
2. Street Style Blogs and Magazines - Street style blogs and magazines such as 'The Sartorialist' and 'Cracker Your Wardrobe' become popular in 2008, paving the way for street style coverage outside of traditional runways and fashion events.
3. Event Style Coverage - In 2008, style coverage expands from daily fashion to events such as Coachella and the Cannes Film Festival.
Industry Implications
1. Fashion - The fashion industry can incorporate street style trends into their collections, and leverage street style blogs as a marketing tool.
2. Media and Publishing - Fashion magazines and media can diversify their content with the inclusion of street style coverage and focus on everyday fashion inspiration.
3. Gaming - The integration of Japanese street fashion in the Nintendo DS game 'Pop Cutie! Street Fashion Simulation' creates a new market for fashion-based video games.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 2 Examples:
190,136 Total Clicks
Date Range:
Jan 08 — Sep 08
Trending:
Hot

Featured Examples

Beijing Street Style
Beijing Street Style
What do people wear in China? When it comes to the Beijing Olympics, that's probably one of major wonders fashion conscious people from around the world have. To answer that question -- and ease my own… MORE
Free Street Style Magazine
Free Street Style Magazine
"Cracker Your Wardrobe"
"Cracker Your Wardrobe" is yet another reminder to us that fashion doesn't always have to be serious and uptight. The street fashion magazine is Korea's first free fashion magazine, highlighting street… MORE
Style Spotting by Tube Station
Style Spotting by Tube Station
London Street Fashion
There is definitely a cottage industry of street style website, but 'London Street Fashion' is by far the best one. Not just because its London based (I am biased), but viewers can navigate their way around… MORE
Event Style Blogs
Event Style Blogs
Coachella Fashion
We've covered a number of different street style blogs, and recently mentioned The Sartorialist was covering college fashion at Yale. Now the live fashion spotting has spread to events, with Style.com… MORE
play_circle_filledStreet Style Video Games
Street Style Video Games
Pop Cutie! Street Fashion Simulation
In an attempt to win over more female gamers, Nintendo is launching Pop Cutie! a street fashion video game simulator for the Nintendo DS. It's merges the fascination with Tokyo street style blogs with… MORE
Student Style
Student Style
Sartorialist Hits Yale
The rise in street fashion blogs is incredible, but the Sartorialist is still the trend-setter leading the pack. He's recently been spotting, camera in hand, at Yale University and according to reports,… MORE
Street Fashion for High Fashion
Street Fashion for High Fashion
Sartorialist Shoots Vogue Paris Cover
We've covered street fashion on a number of occasions, and it seems the prominence of the movement seems stronger with each fashion season. One photographer, known best as The Sartorialist, deserves… MORE
play_circle_filledEvent Style Blogs
Event Style Blogs
Cannes Film Festival Fashion
Want to know what to wear in the South of France? After covering Coachella and the Kenutcky Derby, we bring you a gallery of the best fashions worn by attendees of the 2008 Cannes Film Festival. First… MORE