Choice will become more important in an age of personalization
Implications - These innovations appeal to the innate urge to reminisce on products favored in ones youth. In this case, they are based on the Choose Your Own Adventure books in which readers can take alternate paths in each chapter to manipulate the story’s destiny. This also speaks to the desire for control.
Trend Themes
1. Interactive Storytelling - The trend of interactive storytelling as entertainment creates opportunities for brands to showcase their capabilities and products through mysterious and interactive films.
2. Personalization - The continued appeal to reminisce on products favored in one's youth through Choose Your Own Adventure innovations speaks to the desire for control and personalization.
3. Interactive Advertising - The Twix 'Get the Girl' campaign showcases the appeal of interactive advertising; products that let shoppers get more hands on are appealing to those who like to contribute to their purchases.
Industry Implications
1. Film and Television Production - Groundbreaking innovations in Interactive Media Production create opportunities for Television, and Commercial production companies, as well as Advertising Agencies to converge entertainment properties and campaigns online and through new media.
2. Entertainment - The trend of interactive storytelling as entertainment creates disruptive innovation opportunities for brands and individuals looking to showcase their capabilities and products through immersive and compelling narratives.
3. Marketing and Advertising - The appeal of interactive and personalized campaigns creates opportunities for marketing and advertising professionals to engage consumers and foster deeper connections with their audience.
4 Featured
21,543 Total Clicks
Date Range:
Jan 07 — Sep 08
Trending:
Mild
Consumer Insight Topics:
