Crowdsourcing to reduce workload and appeal to the public
Implications - Crowdsourcing, which relies on outsourcing tasks or obtaining information from the public, has pervaded an array of businesses by way of the internet. Companies are crowdsourcing everything from music to journalism. This not only appeals to consumers, but results in less work for the company.
Trend Themes
1. Crowdsourcing - Crowdsourcing tasks and information has pervaded an array of businesses by way of the internet, resulting in less work for the company and appealing to consumers.
2. Public Editing - Public editing offers a new way for consumers to get involved with products, services and media, and creates an opportunity for businesses to gather valuable feedback and customize products.
3. Crowdsourced Restaurants - Crowdsourced restaurants are a novel and innovative way to create a community-driven culinary experience, and could provide a platform for niche or regional cuisine.
Industry Implications
1. Media - Crowdsourced journalism and public editing offer alternative and timely forms of news reporting, as well as an opportunity to engage with a wider audience and gain new perspectives.
2. Hospitality - Crowdsourced restaurants provide a unique dining experience that attracts adventurous foodies, and could be a promising model for low-cost start-up restaurants.
3. E-commerce - SoundUnwound.com is an example of how crowdsourcing can improve product offerings and create a community-driven platform for purchases.
