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Interactive Window Shopping

Touchscreen storefronts make 24/7 shopping easily feasible

Implications - Interactive windows make it possible to shop in real stores around clock, regardless of store hours. Digital storefronts integrate touch-screen catalogue displays, many even allowing customers to make direct purchases via their cell phones. Encouraging shopping on a whim heightens spontaneous spending.
Trend Themes
1. Interactive Storefronts - There is a growing trend of stores implementing interactive touchscreens in their storefronts, enabling customers to shop 24/7 regardless of store hours.
2. Gesture Technology - Advancements in gesture recognition technology are transforming the way we interact with storefront displays and advertisements, enabling passersby to engage with brands in new and innovative ways.
3. Gaze Assessment - Retailers are using gaze tracking technology to gain insights into which products are most popular with their customers, allowing them to tailor their marketing efforts and store layouts accordingly.
Industry Implications
1. Retail - The growing trend of interactive storefronts and advancements in gesture recognition technology are transforming the retail industry, allowing for 24/7 shopping experiences and new avenues for brand engagement.
2. Advertising - Gesture recognition technology and interactive storefront displays are innovative new ways for advertisers to engage with customers and create memorable brand experiences.
3. Technology - Advancements in gaze tracking and gesture recognition technology are creating new opportunities for tech companies to market their products to retailers and advertisers.
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 9 Examples:
170,993 Total Clicks
Date Range:
Jan 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Where Disco & Touch-Screens Meet
Where Disco & Touch-Screens Meet
Eyecandy Sound Lounge and Bar
If you're heading to Las Vegas you have to check out the Eyecandy Sound Lounge and Bar. Where else can you find touch-screen tables in the world renowned entertainment capital? The chic bar is inside… MORE
play_circle_filledInteractive Store Windows
Interactive Store Windows
Diesel Milan Display is Very Big Brother
Frantic Milanese shoppers are being catapulted from their hypnotic states as they witness the reverberation of their reflections projected in front of them. The images are displayed across an interactive… MORE
play_circle_filledGesture Based Window Shopping
Gesture Based Window Shopping
Orange's No-Touch Interactive Shop Window
Orange has launched an amazing new interactive window campaign featuring what at first appears to be a touch-screen interface, but is in fact a NO touch interactive shop window. Instead of requiring touch… MORE
Fashion Buying Technology
Fashion Buying Technology
Ralph Lauren's QR Codes and Interactive Windows
While a lot of people still don't know it, Ralph Lauren is a fashion house that is really ahead of the curve, when it comes to integrating technology with fashion and shopping, as well as in the range… MORE
Faux Strip Shows for Real Estate
Faux Strip Shows for Real Estate
Window Dancers to Sell LA Apartments
The mortgage crisis in the USA has created a very depressed housing market and as a consequence, sellers are having a hard time finding buyers. A new apartment complex in Los Angeles is using a very unorthodox… MORE
Gaze Assessment
Gaze Assessment
Philips Windows Know Where You Look
Philips, the electronics company, has invented and patented a way to track the gazes of window shoppers. The tracker can determine what item is being looked at, then larger pictures, slideshows, or more… MORE