Vision Express Collaborated for a Line of One Direction Fashion Eyeglasses
Laura McQuarrie — January 5, 2014 — Fashion
References: visionexpress & style.mtv
Vision Express recently partnered with boy band One Direction for a new line of One Direction fashion eyeglasses.
The collection consists of seven different limited edition styles, mostly in pink and purple with details like the band’s logo and the signatures of the boys on the arms. The One Direction x Vision Express designer glasses became up for grabs on December 18th, which would have been a real treat for a girl in need of a new pair of glasses for Christmas.
The One Direction glasses don’t come cheap, with each pair priced at about $215, which is quite pricey, considering the range was designed for girls age six to 11. Fan girls in need of prescription eyewear will probably be begging their parents to let them wear a piece of their favorite boy band.
The collection consists of seven different limited edition styles, mostly in pink and purple with details like the band’s logo and the signatures of the boys on the arms. The One Direction x Vision Express designer glasses became up for grabs on December 18th, which would have been a real treat for a girl in need of a new pair of glasses for Christmas.
The One Direction glasses don’t come cheap, with each pair priced at about $215, which is quite pricey, considering the range was designed for girls age six to 11. Fan girls in need of prescription eyewear will probably be begging their parents to let them wear a piece of their favorite boy band.
Trend Themes
1. Celebrity Collaborations - Eyewear companies can capitalize on collaborations with popular celebrities, creating limited edition products for dedicated and passionate fans.
2. Personalized Products - One-of-a-kind eyewear products that contain customized details like logos or signatures add value to consumers who want to express their unique personalities through fashion accessories.
3. Kid Business - Designing unique and trendy eyeglasses for kids can create loyal customers who will come back for future products as they grow up to become young adults with complex vision needs.
Industry Implications
1. Eyewear - Eyewear companies can boost their sales by partnering with popular celebrities like musicians or actors to design limited edition products that fans will clamor to get their hands on.
2. Fashion - The intersection of fashion and eyewear can be incredibly lucrative, especially if companies create personalized eyeglasses that become a unique fashion statement for their customers.
3. Children's Products - Designing eyeglasses products for children can create loyal customers among parents who want to provide their kids with affordable and trendy eyewear, making them ideal targets for future products as they age and their preferences change.
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