Target Sells Sensory-Friendly, Wheelchair-Friendly Costumes
Laura McQuarrie — July 19, 2019 — Life-Stages
References: intl.target & bhg
Ahead of Halloween this year, Target is making all-new wheelchair-friendly costumes for kids available for pre-order. The two new wheelchair-adaptive designs include a princess costume and a pirate costume, both of which can be paired with a matching wheelchair cover to complete the theme of the costume and kept in place with simple hook-and-loop closures. Both of these options have been specifically designed for kids who use wheelchairs, as the pirate costume set includes extra-wide leg openings that allow for the pants to be put on with or without shoes.
Target is also introducing sensory-friendly shark and unicorn costumes for kids with flat seams and no tags for a non-irritating, comfortable fit. This year, kids and parents will be able to enjoy an increasing range of inclusive Halloween costume designs.
Target is also introducing sensory-friendly shark and unicorn costumes for kids with flat seams and no tags for a non-irritating, comfortable fit. This year, kids and parents will be able to enjoy an increasing range of inclusive Halloween costume designs.
Trend Themes
1. Wheelchair-adaptive Halloween Costumes - Creating costumes specifically designed for kids who use wheelchairs opens up new opportunities for inclusivity in the Halloween industry.
2. Sensory-friendly Costumes - Developing costumes with features like flat seams and no tags provides a more comfortable and enjoyable experience for kids with sensory sensitivities during Halloween.
3. Inclusive Halloween Costume Designs - Increasing the range of costume designs that are inclusive of diverse abilities and sensory needs helps to create a more inclusive and enjoyable Halloween experience for all.
Industry Implications
1. Retail - Retailers can benefit from offering a wider variety of inclusive Halloween costumes to meet the needs and preferences of diverse customers.
2. Fashion - The fashion industry can explore innovative ways to make costumes more adaptive and sensory-friendly, allowing individuals of all abilities to fully participate in Halloween festivities.
3. Toy - Toy companies can develop and market wheelchair-adaptive costumes to promote inclusive play experiences and representation for children with disabilities.
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