Paris Hilton and Kim Kardashian Joined to Model Skims Loungewear
Ellen Smith — October 19, 2020 — Pop Culture
Recreating an iconic memory from the 2000s, Paris Hilton and Kim Kardashian have joined forces to model the Kardashian-owned Skims loungewear.
Kardashian was famously Hilton's personal assistant before rising to fame by the end of the decade.The pair were the frequent subject of paparazzi photos, and have created a campaign that's reminiscent of those moments in pop culture history. The paparazzi-style photos see Kardashian and Hilton outside of a convenience store, and leaving an underground parking lot wearing matching tracksuit sets. Their looks further the notion of an early 2000s aesthetic with large sunglasses, and metallic Louis Vuitton bags.
The unique campaign is promoting the latest collection from Skims Loungewear, which has been dubbed 'Velour.'
Image Credit: Skims
Kardashian was famously Hilton's personal assistant before rising to fame by the end of the decade.The pair were the frequent subject of paparazzi photos, and have created a campaign that's reminiscent of those moments in pop culture history. The paparazzi-style photos see Kardashian and Hilton outside of a convenience store, and leaving an underground parking lot wearing matching tracksuit sets. Their looks further the notion of an early 2000s aesthetic with large sunglasses, and metallic Louis Vuitton bags.
The unique campaign is promoting the latest collection from Skims Loungewear, which has been dubbed 'Velour.'
Image Credit: Skims
Trend Themes
1. 2000s Fashion Revival - Disruptive innovation opportunity: Create fashion collections that tap into nostalgia for the early 2000s aesthetic.
2. Influencer Collaborations - Disruptive innovation opportunity: Develop partnerships with influential celebrities to promote fashion brands and create buzz.
3. Paparazzi-style Advertising - Disruptive innovation opportunity: Utilize paparazzi-style photography and iconic cultural moments to create captivating advertising campaigns.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore new trends and styles inspired by the 2000s and collaborate with influencers for brand promotion.
2. Apparel Retail - Disruptive innovation opportunity: Incorporate nostalgia-driven designs and marketing strategies to attract customers and increase sales.
3. Advertising and Marketing - Disruptive innovation opportunity: Experiment with unconventional advertising techniques such as paparazzi-style photography to capture audience attention.
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