Lizzo Partnered with Fabletics to Launch the Yitty Shapewear Brand
Elena Rahman — March 31, 2022 — Fashion
Grammy award-winning artist and musician, Lizzo, is launching a new line of shapewear dubbed Yitty. The songstress partnered with Fabletics to create a line of uniquely bold pieces that are meant to stand out rather than be hidden under layers of clothing.
Lizzo aims to change the stigma around shapewear to help wearers feel more comfortable in their skin. While the shapewear is technically supposed to be worn as an under layer, they are stylish enogh to wear on their own. Yitty shapewear is avaialble in various styles, including body suits with short sleeves and long sleeves, two piece matching sets, and more. The styles are avaialble in various bold pattenrs and colors to suit everyone's taste.
Image Credit: Yitty / Fabletics
Lizzo aims to change the stigma around shapewear to help wearers feel more comfortable in their skin. While the shapewear is technically supposed to be worn as an under layer, they are stylish enogh to wear on their own. Yitty shapewear is avaialble in various styles, including body suits with short sleeves and long sleeves, two piece matching sets, and more. The styles are avaialble in various bold pattenrs and colors to suit everyone's taste.
Image Credit: Yitty / Fabletics
Trend Themes
1. Body-positive Shapewear - Creating body-positive shapewear with bold and colorful styles to change the stigma around shapewear and empower wearers to feel comfortable in their own skin.
2. Stylish Shapewear - Designing shapewear as trendy fashion pieces that can be worn as a bold outer layer, opening up new fashion possibilities for wearers.
3. Inclusive Shapewear - Offering shapewear in a wide range of sizes and styles to cater to diverse body types, enhancing inclusive fashion and body-positivity.
Industry Implications
1. Fashion Industry - Creating innovative and fashionable shapewear pieces that challenge traditional norms and promote body positivity in the fashion industry.
2. Cosmetics Industry - Combining shapewear with cosmetics to create an all-in-one solution for enhancing body confidence and promoting holistic self-care approaches.
3. Body-positivity Industry - Developing new approaches to promote a positive body image and empower individuals to feel comfortable in their own skin, through innovative solutions like body-positive shapewear.
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