Skims Recently Released a Body Positive Collection
Bryce Mason — May 3, 2022 — Lifestyle
References: googleadservices & fastcompany
Skims brand, the apparel brand founded by reality TV star Kim Kardashian, debuted a collection for those with limited mobility, offering sizes up to 4x. The release aims to help people with limited mobility find fashionable color options that fit snugly.
The brand, worth 3.2 billion, debuted its collection on the Skims website on April 29. It consists of four sets of signature fits, all in neutral colorways. The colors to be released include onyx, sienna, cocoa, and clay. Items such as bralettes and thongs range from $18 upwards to $30.
The co-founder of the brand Jens Grede shared her ideas on where she sees the brand saying, “Both Kim and myself have been vocal about Skims’s mission to set a new standard in terms of innovation, quality, and inclusivity since launching the brand in 2019, and we embrace the high expectations our community holds us to."
Consumers can find the entire range of accessible apparel on Skim's website.
Image Credit: SKIMS
The brand, worth 3.2 billion, debuted its collection on the Skims website on April 29. It consists of four sets of signature fits, all in neutral colorways. The colors to be released include onyx, sienna, cocoa, and clay. Items such as bralettes and thongs range from $18 upwards to $30.
The co-founder of the brand Jens Grede shared her ideas on where she sees the brand saying, “Both Kim and myself have been vocal about Skims’s mission to set a new standard in terms of innovation, quality, and inclusivity since launching the brand in 2019, and we embrace the high expectations our community holds us to."
Consumers can find the entire range of accessible apparel on Skim's website.
Image Credit: SKIMS
Trend Themes
1. Inclusive Fashion Collections - Fashion brands are creating inclusive collections for people with limited mobility and diverse body types.
2. Body-positive Clothing Lines - Apparel brands are launching lines with inclusive sizing options to celebrate body positivity.
3. Fashion for Limited Mobility - Fashion companies are developing collections designed for people with limited mobility to provide them with stylish and comfortable clothing options.
Industry Implications
1. Fashion - The fashion industry can incorporate inclusive and body-positive designs to cater to diverse consumers and improve brand image.
2. Assistive Technology - The assistive technology industry can collaborate with fashion companies to design clothing that improves mobility and allows greater independence for people with disabilities.
3. E-commerce - The e-commerce industry can use data and analytics to personalize the shopping experience for customers of different sizes and physical abilities.
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