MAAP Unveils Its New High-Tech Alt_Road Cycling Collection
Niko Pajkovic — April 26, 2022 — Lifestyle
References: maap.cc & acquiremag
MAAP, a high-end cycling brand based out of Melbourne, Australia, has unveiled its newest apparel collection dubbed 'Alt_Road.' The new ensemble has been crafted specifically for all-terrain cycling and as a result comes with a range of high-performance pieces.
Headling the collection is the Alt_Road 1/2 Zip Jersey, which comes with a NATURALMATCH construction that blends high stretch fabric with the softness of merino wool. Another standout piece is the Thermal Jacket, which arrives fitted with Polartec active insulation -- a unique material that is built to keep you warm while adapting to riders' body temperatures. For example, during particular intense rides, if a cyclist's temperature begins to run very high, the insulation will automatically release excess body heat.
Image Credit: MAAP
Headling the collection is the Alt_Road 1/2 Zip Jersey, which comes with a NATURALMATCH construction that blends high stretch fabric with the softness of merino wool. Another standout piece is the Thermal Jacket, which arrives fitted with Polartec active insulation -- a unique material that is built to keep you warm while adapting to riders' body temperatures. For example, during particular intense rides, if a cyclist's temperature begins to run very high, the insulation will automatically release excess body heat.
Image Credit: MAAP
Trend Themes
1. Heat-adaptive Apparel - Opportunity to develop clothing or accessories that adapt to body temperature and environment.
2. Performance Gear - Opportunity to create high-tech gear that enhances athletic performance and comfort.
3. Sustainable Fabric - Opportunity to utilize eco-friendly materials like merino wool and Polartec insulation.
Industry Implications
1. Sportswear - Developing trends in heat-adaptive and high-performance gear present exciting opportunities for sportswear brands.
2. Cycling - The development of heat-adaptive and high-tech cycling gear presents new possibilities for the cycling industry to enhance consumer experience.
3. Sustainability - The utilization of eco-friendly materials in apparel manufacturing is a growing trend across multiple industries, including sportswear and cycling.
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