Away Collaborated with Dwayne Wade on Limited-Run Carry-On Designs
Laura McQuarrie — July 4, 2018 — World
References: awaytravel
Smart luggage company Away recently launched a limited-run collaboration of carry-on designs with NBA Champion, All-Star and Miami HEAT player Dwyane Wade. The collaboration is launching in two parts, with the first including the foundational pieces that the basketball player relies on for seamless travel.
The Away x Dwyane Wade collection includes four differently sized designs in sleek matte black aluminum. Consumers can get their hands on the limited-edition suitcases in four sizes: The Carry-On, The Bigger Carry-On, The Medium and The Large.
Each bag is full of smart design features, including an ejectable battery that may be used to charge one's phone, dual TSA-approved combination locks, slow-release handles that are wrapped in leather and an interior compression system to make the task of packing and repacking a breeze.
The Away x Dwyane Wade collection includes four differently sized designs in sleek matte black aluminum. Consumers can get their hands on the limited-edition suitcases in four sizes: The Carry-On, The Bigger Carry-On, The Medium and The Large.
Each bag is full of smart design features, including an ejectable battery that may be used to charge one's phone, dual TSA-approved combination locks, slow-release handles that are wrapped in leather and an interior compression system to make the task of packing and repacking a breeze.
Trend Themes
1. Smart Luggage Collaboration - The trend of collaborating with influencers or celebrities to create limited-edition smart luggage designs presents disruptive innovation opportunities for both the luggage industry and the influencer marketing industry.
2. Sleek Matte Black Designs - The trend of using sleek matte black designs in luggage creates disruptive innovation opportunities for the luggage industry by offering a stylish and modern alternative to traditional luggage options.
3. Smart Design Features - The trend of incorporating smart design features in luggage, such as ejectable batteries and TSA-approved locks, presents disruptive innovation opportunities for the luggage industry to enhance the travel experience for consumers.
Industry Implications
1. Luggage Industry - The luggage industry can leverage the trend of smart luggage collaborations and the use of sleek matte black designs to appeal to consumers seeking innovative and stylish travel options.
2. Influencer Marketing Industry - The influencer marketing industry can capitalize on the trend of collaborating with influencers or celebrities to create limited-edition smart luggage designs, providing new opportunities for brand partnerships and product collaborations.
3. Technology Industry - The technology industry can explore disruptive innovation opportunities in smart design features for luggage, such as enhanced battery technology or advanced security systems, to further enhance the functionality and convenience of smart luggage.
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