Go Hoop Day aims to be basketball's first global holiday
Max Doblin — July 2, 2018 — Marketing
References: theundefeated & instagram
Go Hoop Day aims to be basketball's first global holiday. On June 23rd, people all around the world celebrated their love for the game. Jordan Brand and Spalding both served as Go Hoop Day's official sponsors.
Co-Founded by Houston Rockets' guard, Chris Paul, Go Hoop Day's founding committee includes other professional basketball players, including: Evan Turner, Donovan Mitchell, Cappie Pondexter, Jalen Rose, Emmanuel Mudiay, Terry Rozier, and Bria Hartley.
In collaboration with Baked by Melissa, Go Hoop Day has created basketball-inspired cupcakes, which were available until June 30th. $8 from each pack sold went towards the Go Hoop Fund, which supports local and grassroots basketball programs that encourage participation and access to the game while teaching players how to achieve goals beyond the court.
Go Hoop Day also launched 1-833-4GO-Hoop, a basketball hotline where consumers can call to hear stories from players like Chris Paul and Pee Wee Kirkland on why they love the game and are encouraged to share their stories after the beep.
Leading up to June 23rd, Go Hoop Day placed basketball-equipped emergency break glass cases in NYC and LA where consumers were able to access free Spalding basketballs.
On Go Hoop Day, grassroots organizations across the world activated their communities through skills clinics, court refurbishments, pick-up games, and other basketball events, while Go Hoop Day's athlete partners worked to open gyms in their communities.
Co-Founded by Houston Rockets' guard, Chris Paul, Go Hoop Day's founding committee includes other professional basketball players, including: Evan Turner, Donovan Mitchell, Cappie Pondexter, Jalen Rose, Emmanuel Mudiay, Terry Rozier, and Bria Hartley.
In collaboration with Baked by Melissa, Go Hoop Day has created basketball-inspired cupcakes, which were available until June 30th. $8 from each pack sold went towards the Go Hoop Fund, which supports local and grassroots basketball programs that encourage participation and access to the game while teaching players how to achieve goals beyond the court.
Go Hoop Day also launched 1-833-4GO-Hoop, a basketball hotline where consumers can call to hear stories from players like Chris Paul and Pee Wee Kirkland on why they love the game and are encouraged to share their stories after the beep.
Leading up to June 23rd, Go Hoop Day placed basketball-equipped emergency break glass cases in NYC and LA where consumers were able to access free Spalding basketballs.
On Go Hoop Day, grassroots organizations across the world activated their communities through skills clinics, court refurbishments, pick-up games, and other basketball events, while Go Hoop Day's athlete partners worked to open gyms in their communities.
Trend Themes
1. Global Basketball Celebration - The success of Go Hoop Day highlights the potential for creating global holidays dedicated to specific sports, providing opportunities for brands to engage global audiences and promote their products.
2. Collaborative Sports Fundraising - Go Hoop Day's partnership with Baked by Melissa showcases the potential for collaborations between sports events and food brands to raise funds for local basketball programs, presenting opportunities for other sports and food brands to create impactful partnerships.
3. Interactive Sports Hotline - The launch of Go Hoop Day's basketball hotline demonstrates the potential for interactive storytelling platforms in sports, opening up avenues for brands to connect with consumers through personalized and engaging experiences.
Industry Implications
1. Sports Apparel and Equipment - The success of Go Hoop Day's basketball-themed initiatives highlights the disruptive innovation opportunities for sports apparel and equipment companies to create limited-edition products and partnerships to align with global sports celebrations.
2. Food and Beverage - The collaboration between Go Hoop Day and Baked by Melissa showcases the disruptive innovation potential for food and beverage companies to partner with sports events to raise funds for local programs, creating brand purpose and community impact.
3. Telecommunications - Go Hoop Day's basketball hotline presents innovative opportunities for telecommunications companies to create interactive storytelling platforms for sports enthusiasts, enhancing brand engagement and personalized experiences.
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