Jordan Brand Dropped a Hyper Royal Iteration of the Air Jordan 1 Mid
Riley von Niessen — June 15, 2018 — Fashion
The Air Jordan 1 Mid model has received yet another rework in time for the summer, this time in a Hyper Royal colorway that adds a statement aesthetic to any casual look.
The basketball sneakers boast a classic mid-top silhouette, which is constructed from a high quality leather material to offer plenty of support and durability. To maintain a sense of modern simplicity, the new Air Jordan 1 Mids feature just two colors all over: a stark white, and an electrifying hue of royal blue that contrasts it. On the sides of the uppers near the ankles, the Air Jordan logo is also featured in a blue imprint, while the Nike Swoosh logo is featured beneath.
The basketball sneakers boast a classic mid-top silhouette, which is constructed from a high quality leather material to offer plenty of support and durability. To maintain a sense of modern simplicity, the new Air Jordan 1 Mids feature just two colors all over: a stark white, and an electrifying hue of royal blue that contrasts it. On the sides of the uppers near the ankles, the Air Jordan logo is also featured in a blue imprint, while the Nike Swoosh logo is featured beneath.
Trend Themes
1. Hyper Royal Sneakers - Opportunity for brands to release statement sneakers with bold colorways to cater to fashion-forward consumers.
2. Minimalist Design - Potential for minimalist design trend in footwear industry, offering sleek and simple options for consumers seeking a clean aesthetic.
3. Logo Highlight - Brands can explore adding logo accents to sneakers as a way to enhance brand recognition and create unique designs.
Industry Implications
1. Footwear - Opportunity for footwear brands to tap into the demand for bold, statement sneakers with unique colorways.
2. Fashion - Fashion industry can embrace the minimalist design trend in sneakers to offer consumers sleek and versatile footwear options.
3. Sportswear - Sportswear brands can incorporate logo accents on sneakers to attract consumers who prioritize brand loyalty and recognition in their athletic footwear choices.
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