The Hot Wheels Child-Shaped Structures are Advertised on the Highway
Chalaine Mantha — April 4, 2011 — Marketing
The Hot Wheels child-shaped structures can be seen from miles away when driving along the highway because they are absolutely enormous. The giant billboards feature a Hot Wheels advertisement that consists of two gargantuan children looking down at the cars passing by as if they were tiny toys. The photographic images of the children were extremely well done and were captured by photographer Diego Arrigoni.
The Hot Wheels child-shaped structures ad was created by the Ogilvy & Mather Mexico advertising agency. Hot Wheels is written in big flaming letters on the children's t-shirts so that people who are driving by will understand the concept of the ad.
The Hot Wheels child-shaped structures ad was created by the Ogilvy & Mather Mexico advertising agency. Hot Wheels is written in big flaming letters on the children's t-shirts so that people who are driving by will understand the concept of the ad.
Trend Themes
1. Gigantic Advertising - The trend of using enormous structures for advertising purposes offers opportunities for brands to create eye-catching and memorable campaigns.
2. Photographic Realism - The trend of using highly realistic photographic images in advertising allows brands to create visually stunning and immersive experiences for consumers.
3. Location-based Marketing - The trend of utilizing specific locations, such as highways, for targeted advertising enables brands to reach a captive audience and maximize their visibility and impact.
Industry Implications
1. Advertising - The advertising industry can capitalize on the trend of using gigantic structures and photographic realism to create innovative and captivating campaigns for their clients.
2. Outdoor Media - The outdoor media industry has the opportunity to embrace the trend of location-based marketing and offer targeted advertising solutions that make use of specific locations and contexts.
3. Photography - The photography industry can explore the trend of creating highly realistic photographic images for advertising purposes, opening up new avenues for collaboration with brands and agencies.
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