The Aukok.lt Charity Portal Encourages You to Donate Money
Meghan Young — May 30, 2011 — Social Good
References: not-perfect & ibelieveinadv
It is clear from the recent economic crisis that we live in a day and age where people look after themselves over other people; the Aukok.lt Charity Portal ad campaign hopes to bring this truth to light while also providing us with an easy way to absolve our sins and seek redemption. This solution can be summed up in two words: donation and charity.
Conceived by Lithuania-based ad agency Not Perfect, the Aukok.lt Charity Portal ad campaign actually calls out actions that probably resulted from that very economic crisis I just mentioned. From cutting salaries without affecting one's own to not paying taxes, it addresses real-life, pressing concerns that will most likely light a fire under a person's bottom faster than appealing to the need of the recipients of such charitable acts.
Conceived by Lithuania-based ad agency Not Perfect, the Aukok.lt Charity Portal ad campaign actually calls out actions that probably resulted from that very economic crisis I just mentioned. From cutting salaries without affecting one's own to not paying taxes, it addresses real-life, pressing concerns that will most likely light a fire under a person's bottom faster than appealing to the need of the recipients of such charitable acts.
Trend Themes
1. Redemption-seeking Campaigns - Creating ad campaigns that address pressing concerns and encourage individuals to seek redemption through donation and charity.
2. Personal Responsibility Messaging - Using advertising to call out actions that contribute to societal issues and promote personal responsibility.
3. Easy Donation Platforms - Developing user-friendly online portals that provide individuals with a convenient way to donate money to charity.
Industry Implications
1. Advertising - Utilizing innovative messaging strategies to address societal issues and motivate behavior change.
2. Charitable Organizations - Leveraging technology to create accessible and user-friendly platforms for donations, encouraging more people to contribute to causes.
3. Financial Services - Partnering with donation platforms to integrate seamless payment solutions and facilitate secure transactions for charitable giving.
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