The Dairy Queen Commercial Parodies the Old Spice Guy
Matt Ho — March 15, 2011 — Pop Culture
References: youtube & brandchannel
This Dairy Queen commercial is one of the many parodies of the Old Spice guy ad that many have come to love and adore. But rather than following it word for word, the company does add its own twist to the commercial.
Much like the Old Spice ad, the Dairy Queen commercial shows off its very own spokesperson displaying his absolute confidence -- only difference is he's carrying a guitar. As he boasts about the cheap price of purchasing two burgers, he strums his guitar which produces sounds of dolphins and crying babies. Impossible, yes, but the whole idea is to let audiences know that Dairy Queen is just that damn good and unreal.
Check out this funny commercial and who knows, if more commercials feature this character, Dairy Queen just might have its answer to the Old Spice guy.
Much like the Old Spice ad, the Dairy Queen commercial shows off its very own spokesperson displaying his absolute confidence -- only difference is he's carrying a guitar. As he boasts about the cheap price of purchasing two burgers, he strums his guitar which produces sounds of dolphins and crying babies. Impossible, yes, but the whole idea is to let audiences know that Dairy Queen is just that damn good and unreal.
Check out this funny commercial and who knows, if more commercials feature this character, Dairy Queen just might have its answer to the Old Spice guy.
Trend Themes
1. Parodying Commercial Advertisements - Businesses can promote their products and services by creating parodies of already popular ads, gaining attention and increasing brand marketing opportunities.
2. Using Humor in Advertising - By using humor in advertisements, companies can engage with customers and create memorable experiences, leading to sales and brand recognition.
3. Creating Unique Spokespersons - By creating a unique spokesperson, companies can differentiate themselves from their competitors, leading to increased brand awareness and sales.
Industry Implications
1. Fast Food Chains - Fast food chains can gain attention and increase brand recognition by creating humorous ads that are different from typical fast food advertisements.
2. Consumer Packaged Goods - Consumer packaged goods companies can gain attention and increase brand recognition by creating humorous ads that go against traditional advertising methods.
3. Advertising Agencies - Advertising agencies can promote using humor in advertising and encourage clients to create unique and memorable spokespersons to gain attention and increase brand recognition for their products and services.
4.4
Score
Popularity
Activity
Freshness
