Hot Wheels Will Attempt the World's Longest Car Jump at the Indy 500
Michael Hines — April 16, 2011 — Autos
Hot Wheels is planning on jumping over a tricked-out trophy truck at over 302 feet in the air at this year's Indy 500 in an attempt to break the record for the world's longest car jump. The truck will be driven by an as-of-yet member of Team Hot Wheels, Hot Wheels' new extreme sports team comprised of thrill seekers and adrenaline junkies.
The truck will be launched off of a 100-foot ramp that bears a striking similarity to Hot Wheels' toy tracks. I really like how Hot Wheels is trying to appeal to older audiences with stunts like this, and their recent high ad campaigns. I haven't touched a Hot Wheels car in years, but I am very excited to see if Team Hot Wheels can break the record for the world's longest car jump. Check out the video to get a sneak peek at the people and the science behind this daring jump.
The truck will be launched off of a 100-foot ramp that bears a striking similarity to Hot Wheels' toy tracks. I really like how Hot Wheels is trying to appeal to older audiences with stunts like this, and their recent high ad campaigns. I haven't touched a Hot Wheels car in years, but I am very excited to see if Team Hot Wheels can break the record for the world's longest car jump. Check out the video to get a sneak peek at the people and the science behind this daring jump.
Trend Themes
1. Extreme Sports Toy Companies - Companies that create extreme sport toys like Hot Wheels are using their experience to create exciting real-world experiences and appeal to an older market.
2. Record-breaking Stunts - Knocking over old records in extreme sports presents a disruptive opportunity for companies to be the first to achieve new heights in their respective industries.
3. Extreme Sports Teams - Companies are creating extreme sports teams comprised of thrill-seekers and adrenaline junkies to push the boundaries of what is possible and create buzz around their brand.
Industry Implications
1. Toy Manufacturing - Toy manufacturers should explore creating more extreme sports toys to appeal to older audiences and diversify their product range beyond traditional toys.
2. Automotive - Companies in the automotive industry can explore partnering with extreme sports companies to create exciting stunts that showcase their products in a dynamic way.
3. Sports Marketing - Brands in the sports marketing industry should consider creating extreme sports teams or sponsoring existing ones to create buzz around their brand and reach new audiences.
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