The Crown App Presents Potential Mates in a Bracket-Style Tournament
Justin Lam — June 19, 2018 — Tech
References: crowndating & digitaltrends
Dating apps like Tinder have already slightly gamified the dating experience but the Crown app is taking it further by allowing users to eliminate potential mates in a tournament-style bracket. The app comes courtesy of the Match Group -- the same company behind Tinder and OkCupid -- and is proudly touting its ability to offer up less swiping and more fun. Unlike Tinder, which provides an endless roster of potential mates, the Crown app presents a curated list on a daily basis with users deciding who they eventually want to chat with.
Users will be presented with potential partners each day at noon, with the 16 candidates being selected by a proprietary algorithm. When the "Final Four" matches have been decided they will be notified of a users interest in them and can elect to send a message or to pass. According to Andy Chen, Vice President of Match Group, the process of elimination "helps users choose between quality over quantity."
Users will be presented with potential partners each day at noon, with the 16 candidates being selected by a proprietary algorithm. When the "Final Four" matches have been decided they will be notified of a users interest in them and can elect to send a message or to pass. According to Andy Chen, Vice President of Match Group, the process of elimination "helps users choose between quality over quantity."
Trend Themes
1. Tournament-style Dating Apps - Dating apps are adopting a tournament-style bracket format to facilitate users in choosing the best match.
2. Curated Daily Selection - Presenting users with a curated daily selection of potential matches in place of endless swiping can offer a superior user experience.
3. Proprietary Matchmaking Algorithms - Developing proprietary algorithms to curate potential matches can offer an edge to dating apps in an already crowded market.
Industry Implications
1. Online Dating - Online dating companies can explore new methods of matchmaking such as tournament-style bracket formats to provide users with a fresh dating experience.
2. App Development - Developing new features like curated daily selections and proprietary algorithms can disrupt the online dating market and offer dating apps an edge over the competition.
3. Social Media - Social media companies can leverage the popularity of dating apps and expand their user base by developing and launching their own tournament-style dating apps.
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