The Recently Opened ShenZhen MUJI Hotel is Beautifully Anti-Gorgeous
Justin Lam — January 19, 2018 — World
References: hotel.muji & cnn
Japense retail company MUJI, will soon be opening the doors on its Shenzhen MUJI Hotel. MUJI shocked fans and the hotel world with this announcement as this is the homeware brand's first hotel venture with the design being drastically different than any other hotel. According to the company's website, the hotel was designed to meet the needs of everyday travelers and thye company wanted its offering to be something affordably priced, without lacking in amenities and aesthetic. Following the opening of the ShenZhen location, MUJI hopes to expand further in China with the announcement of a Beijing location.
The ShenZhen MUJI hotel is of course fully equipped with MUJI products, all of which fit the design concept of the hotel of being "anti-gorgeous." Instead of bold and lavish ornamentation, the company is focusing more on subtle details. Everything from the texture of the towels, placement of the light sockets and choice of furniture was done meticulously to convey this idea. The design principle behind the hotel was chosen both to meet the affordable quality the brand was striving for, and to project a sense of serenity of body and soul.
The ShenZhen MUJI hotel is of course fully equipped with MUJI products, all of which fit the design concept of the hotel of being "anti-gorgeous." Instead of bold and lavish ornamentation, the company is focusing more on subtle details. Everything from the texture of the towels, placement of the light sockets and choice of furniture was done meticulously to convey this idea. The design principle behind the hotel was chosen both to meet the affordable quality the brand was striving for, and to project a sense of serenity of body and soul.
Trend Themes
1. Minimalist Hotel Design - Designing hotels with minimalist and understated aesthetic, subtle details, and comfortable amenities to provide an affordable and serene alternative to bold and lavish hotels.
2. Branded Hotels - Bringing the design aesthetics and products of established brands into the hotel industry to create unique and recognizable brand experiences for travelers.
3. Affordable Luxury Hotels - Offering affordable yet luxurious hotel experiences that prioritize subtle details, serenity, and comfort over bold and lavish ornamentation.
Industry Implications
1. Hospitality Industry - Innovating and disrupting the hospitality industry by offering affordable, minimalist, and brand-driven hotel experiences that cater to the needs of everyday travelers.
2. Retail Industry - Expanding the reach of retail companies by branching into the hotel industry and offering a unique branded experience that aligns with the company's design aesthetics.
3. Design Industry - Providing opportunities for designers and architects to create minimalist and affordable hotel spaces that prioritize subtlety, comfort, and serenity over opulence and extravagance.
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