The Borrowed Time Watch Company Rents Out Luxury Watches
Mishal Omar — November 21, 2017 — Fashion
References: borrowedtimewatches
The Borrowed Time Watch Company offers luxury watch rentals for individuals who can afford to spare extra expense, but don't want to invest in owning watches due to the fact that they depreciate in value over time.
There are few steps involved in renting a watch with the Borrowed Time Watch Company, with users first browsing through the website to find a watch they would like to wear to an event or special occasion. The site is also able to help the user choose watches based on the type of event they're attending. Finally, the user selects the service (membership level) they would like, and then requests their preferred watch.
Users of the service are able to earn 3 "borrowing credits" for each of their friends that borrows a watch from the company, or joins the Watch Club membership.
There are few steps involved in renting a watch with the Borrowed Time Watch Company, with users first browsing through the website to find a watch they would like to wear to an event or special occasion. The site is also able to help the user choose watches based on the type of event they're attending. Finally, the user selects the service (membership level) they would like, and then requests their preferred watch.
Users of the service are able to earn 3 "borrowing credits" for each of their friends that borrows a watch from the company, or joins the Watch Club membership.
Trend Themes
1. Luxury Watch Sharing - The trend of luxury watch sharing allows individuals to enjoy high-end watches without committing to ownership.
2. Subscription-based Services - By offering multiple membership levels, The Borrowed Time Watch Company employs a successful subscription-based model that accrues borrowing credits for users.
3. Curated Watch Selection - The Borrowed Time Watch Company uses customer data to curate watch selections based on the type of event they're attending, pointing to an opportunity for algorithms to play a role in tailoring watch preferences for unique events.
Industry Implications
1. Luxury Retail - Borrowing watches rather than purchasing them presents an opportunity for luxury retailers to consider subscription-based models for their products.
2. Online Marketplaces - Companies involved in online marketplaces can implement algorithms that offer personalized watch selections based on event type and eating and borrowing habits, among other factors.
3. Peer-to-peer Sharing - Luxury watch rental services like The Borrowed Time Watch Company create opportunities for peer-to-peer sharing services that could revolutionize the luxury market at large.
5.4
Score
Popularity
Activity
Freshness
