Club Monaco's '#ClubThrowback' Line Celebrates Canada's 150th Birthday
Mary Van Puymbroeck — June 23, 2017 — Fashion
References: clubmonaco & fashionista
Club Monaco will be releasing a collection of nostalgic 90s clothing, inspired by its roots as an emerging clothing company in the 1990s.
Inspired by its heritage as a Canadian company, the collection is being launched in honor of Canada's 150th birthday. With six basic pieces being released, the collection features the nostalgic Club Monaco crest that made the brand famous in the 90s. The line will include t-shirts and sweaters all featuring Club Monaco's iconic branding.
Club Monaco isn't the only retailer revitalizing its 90s logo t-shirts; Gucci, Tommy Hilfiger and Calvin Klein have all shown retro influences in recent years. The revitalized 90s aesthetic is one Millennial and Gen Z consumers have been responding well to. The combination of Canada's historic birthday and the resurgence of 90s aesthetic makes this collection a shrewd move on Club Monaco's part.
Inspired by its heritage as a Canadian company, the collection is being launched in honor of Canada's 150th birthday. With six basic pieces being released, the collection features the nostalgic Club Monaco crest that made the brand famous in the 90s. The line will include t-shirts and sweaters all featuring Club Monaco's iconic branding.
Club Monaco isn't the only retailer revitalizing its 90s logo t-shirts; Gucci, Tommy Hilfiger and Calvin Klein have all shown retro influences in recent years. The revitalized 90s aesthetic is one Millennial and Gen Z consumers have been responding well to. The combination of Canada's historic birthday and the resurgence of 90s aesthetic makes this collection a shrewd move on Club Monaco's part.
Trend Themes
1. Revitalized 90s Aesthetic - Capitalizing on the resurgence of 90s fashion, Club Monaco's '#ClubThrowback' line celebrates Canada's 150th birthday with nostalgic 90s clothing.
2. Logo Revitalization - Club Monaco follows the trend of retailers like Gucci, Tommy Hilfiger, and Calvin Klein by revitalizing their 90s logo on t-shirts for a nostalgic appeal.
3. Millennial and Gen Z Appeal - With the Millennial and Gen Z consumer base responding well to the 90s aesthetic, Club Monaco seizes the opportunity to attract these demographics with their nostalgic collection.
Industry Implications
1. Fashion Retail - Revitalizing the 90s aesthetic in clothing collections creates disruptive innovation opportunities for fashion retailers to cater to the nostalgia-driven preferences of Millennials and Gen Z.
2. Apparel Branding - The revival of 90s logo t-shirts offers disruptive innovation opportunities for apparel branding companies to tap into the growing demand for nostalgic and retro-inspired designs.
3. Celebration and Event Marketing - Club Monaco's '#ClubThrowback' line, tied to Canada's 150th birthday, showcases an innovative approach to celebration and event marketing by appealing to national pride and nostalgic trends.
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