The 'Happy Plate' Campaign by Electrolux Discourages Food Waste
Laura McQuarrie — October 22, 2015 — Social Good
References: happyplate.sg & theonlinecitizen
With its annual Design Lab competitions, Electrolux has associated itself with innovation in technology and design—but a new initiative called 'Happy Plate' is helping the brand be known for social good as well.
The #HappyPlateSG campaign is set in Singapore, due to the high amount of food waste that's created each year. In an attempt to bring awareness to the issue, inspire changes to behavior and prevent food from being wasted in the future, the campaign is calling for people to share a picture of plates where all the food has been eaten.
For every three photo uploads that use the #HappyPlateSG tag, Electrolux will be donating a 'Happy Food Bundle' to The Food Bank Singapore. This is expected to help about 1,000 families in total.
The #HappyPlateSG campaign is set in Singapore, due to the high amount of food waste that's created each year. In an attempt to bring awareness to the issue, inspire changes to behavior and prevent food from being wasted in the future, the campaign is calling for people to share a picture of plates where all the food has been eaten.
For every three photo uploads that use the #HappyPlateSG tag, Electrolux will be donating a 'Happy Food Bundle' to The Food Bank Singapore. This is expected to help about 1,000 families in total.
Trend Themes
1. Food Waste Reduction - Disruptive innovation opportunity: Develop new technologies or initiatives to reduce food waste and encourage responsible consumption.
2. Social Good Campaigns - Disruptive innovation opportunity: Create campaigns that promote social good and encourage positive behavior change.
3. Partnerships and Donations - Disruptive innovation opportunity: Form partnerships and create donation programs to address social issues and support communities.
Industry Implications
1. Consumer Electronics - Disruptive innovation opportunity: Integrate smart technology into kitchen appliances to help consumers reduce food waste.
2. Advertising and Marketing - Disruptive innovation opportunity: Develop strategies and campaigns that leverage social media to promote social good.
3. Non-profit and Social Services - Disruptive innovation opportunity: Use technology and partnerships to streamline food donation and distribution processes, reducing food waste and helping those in need.
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