'Realistic Sobriety Tests' Makes a Cop's Job More Fun
Vittoria Natarelli — July 27, 2010 — Pop Culture
References: collegehumor
The cops in the 'Realistic Sobriety Tests video' ask serious questions such as "Were you drinking tonight?" and "Are you a heterosexual?"
The spoof proves that College Humor has a better (or, more fun) way to test for drunk driving than the police. The 'Realistic Sobriety Tests video' will have you laughing and surprised that the cops haven't issued a new standard of testing. This way makes so much sense!
Implications - In a viral video world, humoristic interpretations on serious issues are a great way to reach an audience of consumers that would otherwise be uninterested in the topic at hand. These videos use familiar faces and funny and familiar storylines and are produced by popular sources for this style of video in order to reach a broad range of audiences.
The spoof proves that College Humor has a better (or, more fun) way to test for drunk driving than the police. The 'Realistic Sobriety Tests video' will have you laughing and surprised that the cops haven't issued a new standard of testing. This way makes so much sense!
Implications - In a viral video world, humoristic interpretations on serious issues are a great way to reach an audience of consumers that would otherwise be uninterested in the topic at hand. These videos use familiar faces and funny and familiar storylines and are produced by popular sources for this style of video in order to reach a broad range of audiences.
Trend Themes
1. Humoristic Interpretations - Creating humorous videos that interpret serious issues can engage a wider audience.
2. Viral Video Marketing - Utilizing viral videos as a marketing strategy to reach consumers uninterested in a topic.
3. Familiar Faces and Storylines - Incorporating popular sources and relatable storylines to gain broad audience appeal.
Industry Implications
1. Law Enforcement - Law enforcement agencies can consider incorporating humor into their educational campaigns on serious issues like drunk driving.
2. Media and Entertainment - Media and entertainment companies can explore creating humorous content that tackles important topics in order to appeal to a wider audience.
3. Advertising and Marketing - Marketers can leverage humor and viral videos to attract and engage consumers who may not typically be interested in a particular product or service.
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