The Lar Center Campaign Shows Cheap Products Don't Have to Look on Sale
Meghan Young — February 1, 2013 — Art & Design
References: ageisobar.br & ibelieveinadv
The Lar Center campaign hilariously depicts home furnishings as reflecting their store-bought price. Shaped like the discount tags that graced them at one point, the ad campaign reads, "Cheap furniture doesn't have to look on sale." So instead of burst-shaped shelving units, dining tables and more, people will be able to enjoy quality items for reasonable prices.
Created by ageisobar, an ad agency based in São Paulo, Brazil, the Lar Center campaign was art directed by Henrique Mattos and Cristiano Rodrigues with creative direction by Carlos Domingos. The attention-grabbing tweaks were illustrated by Nuts Locomotyva while Daguito Rodrigues wrote the copy.
Overall, the Lar Center campaign imaginatively envisions how some people might view their cheap furniture.
Created by ageisobar, an ad agency based in São Paulo, Brazil, the Lar Center campaign was art directed by Henrique Mattos and Cristiano Rodrigues with creative direction by Carlos Domingos. The attention-grabbing tweaks were illustrated by Nuts Locomotyva while Daguito Rodrigues wrote the copy.
Overall, the Lar Center campaign imaginatively envisions how some people might view their cheap furniture.
Trend Themes
1. Quality Home Furnishings - The trend of focusing on quality home furnishings at reasonable prices could disrupt the cheap furniture market.
2. Humorous Advertising - The trend of using humor in advertising campaigns, like the Lar Center campaign, could disrupt traditional marketing methods.
3. Design That Reflects Value - The trend of using design to reflect value, as seen in the Lar Center campaign, could disrupt consumers' perceptions of low-cost products.
Industry Implications
1. Furniture - The furniture industry could benefit from disruptive innovation opportunities that focus on quality items for reasonable prices.
2. Advertising - The advertising industry could benefit from disruptive innovation opportunities that focus on using humor to attract attention and engage audiences.
3. Marketing - The marketing industry could benefit from disruptive innovation opportunities that focus on using design to reflect value and challenge traditional perceptions of low-cost products.
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