The Nove Navigation System Campaign Takes People to Mythical Places
Meghan Young — January 28, 2013 — Tech
References: ibelieveinadv
The Nove Navigation System campaign boasts such a sophisticated program, it will be able to take people on fantastical voyages to mythical places such as Hogwarts School of Witchcraft and Wizardry and El Dorado. Appealing to children and adults alike, it is an adventurous ad campaign that plays on imaginations as much as anything else.
Conceived and executed by Cosa Nostra, an ad agency based in Szczecin, Poland, the Nove Navigation System campaign was art directed by Magdalena Kapinos with creative direction by Gracjan Wrząchol. The images as rather modern and simplified considering the places being represented, but they are in line with the aesthetics of the system in general.
The Nove Navigation System campaign thrillingly and simply reads, "Discover the unknown."
Conceived and executed by Cosa Nostra, an ad agency based in Szczecin, Poland, the Nove Navigation System campaign was art directed by Magdalena Kapinos with creative direction by Gracjan Wrząchol. The images as rather modern and simplified considering the places being represented, but they are in line with the aesthetics of the system in general.
The Nove Navigation System campaign thrillingly and simply reads, "Discover the unknown."
Trend Themes
1. Immersive Advertising - The Nove Navigation System campaign showcases the trend of immersive advertising by taking people on fantastical voyages to mythical places.
2. Adventure Marketing - The Nove Navigation System campaign taps into the trend of adventure marketing by appealing to both children and adults with its adventurous ad campaign.
3. Interactive Technology - The Nove Navigation System campaign highlights the trend of interactive technology as it showcases a sophisticated navigation program that enables virtual exploration of mythical places.
Industry Implications
1. Advertising - The Nove Navigation System campaign presents disruptive innovation opportunities in the advertising industry by creating immersive and adventure-driven ad campaigns.
2. Technology - The Nove Navigation System campaign indicates disruptive innovation opportunities in the technology industry by showcasing the advancements in interactive navigation systems.
3. Tourism - The Nove Navigation System campaign opens up disruptive innovation opportunities in the tourism industry by offering virtual exploration of mythical places, enticing travelers with unique experiences.
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