The Kit Kat Ad Campaign Shows the True Value of a Break
Meghan Young — February 5, 2013 — Marketing
References: jwt & ibelieveinadv
The Kit Kat ad campaign may revolve around the chocolate company's classic tag line, "Have a break, Have a Kit Kat," but it also elaborates on it. Instead of focusing solely on the break itself, the posters show the benefit of such a timeout. For instance, one of the print ads depicts an angry employee who seems resolved to show his boss who's really boss, takes a shower and becomes a lot more rational.
Conceived and executed by the JWT branch based in Dubai, United Arab Emirates, the Kit Kat ad campaign juxtaposes real photography and adorable illustrations. Art directed and illustrated by Adham Obeid with creative direction by Seyoan Vela, the Kit Kat ad campaign features copy from Carl Mallia. At once fun and serious, it shows just how valuable a Kit Kat break can be.
Conceived and executed by the JWT branch based in Dubai, United Arab Emirates, the Kit Kat ad campaign juxtaposes real photography and adorable illustrations. Art directed and illustrated by Adham Obeid with creative direction by Seyoan Vela, the Kit Kat ad campaign features copy from Carl Mallia. At once fun and serious, it shows just how valuable a Kit Kat break can be.
Trend Themes
1. Emotional Advertising - This trend highlights the use of emotional appeals in advertising to create a connection with consumers and convey the value of a product or service.
2. Visual Storytelling - This trend emphasizes the use of visuals, such as photography and illustrations, to tell a compelling story and capture attention in advertising campaigns.
3. Integrating Real and Imaginary Worlds - This trend explores the blend of real photography and illustrations in advertising to create a unique and captivating visual experience.
Industry Implications
1. Chocolate Industry - This industry can leverage emotional advertising and visual storytelling techniques to communicate the benefits of their products and engage with customers.
2. Creative Advertising Industry - This industry can explore the trend of integrating real and imaginary worlds to create innovative and attention-grabbing campaigns for their clients.
3. Food and Beverage Industry - This industry can adopt emotional advertising and visual storytelling strategies to showcase the unique qualities and experiences associated with their products.
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