London Shoppers Hold on to Dear Life at the Southside Shopping Centre
Stephanie Ing — February 18, 2012 — Marketing
References: visualnews & dailymail
Imagine the terror of seeing a big, gaping hole in the middle of an elevator shaft. Shoppers at Southside Shopping Centre in London, England will see their lives flash before their eyes as they are about to enter an everyday elevator. When the doors open, shoppers are faced with a 3D elevator illusion created by artist Andrew Walker.
The illusion reveals a deep and treacherous elevator shaft. Created to promote a forthcoming ride at a local amusement park, the ride promises to take thrill seekers on an unforgettable underground journey through caves. The triple whammy of people's most common fears -- heights, darkness and claustrophobia -- are combined and thrown at people in an unsuspecting place.
The illusion reveals a deep and treacherous elevator shaft. Created to promote a forthcoming ride at a local amusement park, the ride promises to take thrill seekers on an unforgettable underground journey through caves. The triple whammy of people's most common fears -- heights, darkness and claustrophobia -- are combined and thrown at people in an unsuspecting place.
Trend Themes
1. 3D Illusion Art - Utilizing 3D illusion art in unexpected places can create memorable experiences and promote products or events.
2. Fear-based Marketing - Incorporating people's common fears into marketing campaigns can attract attention and generate buzz.
3. Immersive Experiences - Creating immersive experiences that engage multiple senses can captivate audiences and leave a lasting impression.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can explore the use of 3D illusion art and fear-based marketing to create impactful campaigns.
2. Amusement and Theme Parks - Amusement and theme parks can leverage immersive experiences incorporating 3D illusions to enhance their attractions and increase visitor satisfaction.
3. Art and Design - The art and design industry can explore the possibilities of 3D illusion art to create unique and captivating installations in public spaces.
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