The Coca Cola Fresh Ad Uses a Simple and Modern Approach
Leslie Chen — June 1, 2011 — Marketing
References: vimeo & behance.net
Capturing the pop beverage in a truly refreshing way, the Coca Cola Fresh commercial by Place is an absolute must see. The creative studio located in Argentina created this ad using 3D technology to capture the experience of drinking a Coke.
Beginning with a glass and then slowly having ice cubes falling into it, the Coca Cola Fresh commercial will capture your attention with its simple approach. The sound effects in the ad are enhanced with words made from ice; making the 3D commercial an all around experience. The glass is finally filled up with Coke by the end of the clip and ready for you to take an ice cold sip.
Using simple imagery and words, the Coca Cola Fresh commercial combines new 3D technology with a direct message to create an effective advertisement.
Beginning with a glass and then slowly having ice cubes falling into it, the Coca Cola Fresh commercial will capture your attention with its simple approach. The sound effects in the ad are enhanced with words made from ice; making the 3D commercial an all around experience. The glass is finally filled up with Coke by the end of the clip and ready for you to take an ice cold sip.
Using simple imagery and words, the Coca Cola Fresh commercial combines new 3D technology with a direct message to create an effective advertisement.
Trend Themes
1. 3D Commercials - The success of Coca Cola Fresh's 3D commercial suggests a growing trend for companies to utilize 3D technology to create visually stunning ads.
2. Sensory Marketing - The use of sound and visuals to create a multisensory experience in Coca Cola Fresh's commercial indicates a trend for companies to create ads that engage multiple senses.
3. Minimalist Approach - The success of Coca Cola Fresh's ad, which uses a simple and modern approach, suggests a trend for marketers to utilize minimalistic designs in their ads that effectively convey the brand message.
Industry Implications
1. Advertising - The use of cutting-edge 3D technology and the integration of sound and visuals in Coca Cola Fresh's commercial highlights opportunities for companies in the advertising industry to explore new technologies for creating visually stunning and engaging ads.
2. Beverage - Coca Cola Fresh's use of 3D technology and multisensory approach in the ad presents opportunities for the beverage industry to create innovative ads that effectively showcase their products and trigger sensory experiences in consumers.
3. Design - The success of Coca Cola Fresh's minimalist and modern approach in their ad indicates opportunities for companies in the design industry to create visually appealing ads that effectively convey their clients' brand messages with a simple and minimalist look and feel.
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