Simon Grossi Shoots Live Musicians at Their Most Vulnerable Moments
Corinne Guirgis — August 8, 2011 — Fashion
References: simongrossi & art-sponge
The energy and passion in a live show brings musicians to life and talented photographer Simon Grossi captures that life through his incredible lens. Shooting both indie and world renowned artists, Grossi's photos epitomize the excitement, connection to the audience and love of music that make the concert going experience so special and life-changing.
Shot mostly in black and white, the photos serve as a time capsule for a moment in time for each musician that represents their incredible journey and success. With musicians from Chromeo to Flying Lotus, Public Enemy and MIA showering his portfolio, fans around the world will surely turn to Grossi to emulate the relive the concert experience through an impassioned lens.
Implications - Concert photography targets fans of musicians who can sense the passion and music of its subjects in a way that connects to fans through a single shot. The advertising industry can create emotional feedback by consumers through capturing the essence of concert photography.
Shot mostly in black and white, the photos serve as a time capsule for a moment in time for each musician that represents their incredible journey and success. With musicians from Chromeo to Flying Lotus, Public Enemy and MIA showering his portfolio, fans around the world will surely turn to Grossi to emulate the relive the concert experience through an impassioned lens.
Implications - Concert photography targets fans of musicians who can sense the passion and music of its subjects in a way that connects to fans through a single shot. The advertising industry can create emotional feedback by consumers through capturing the essence of concert photography.
Trend Themes
1. Live Show Photography - The trend of concert photography captures raw emotion and passion at live music shows, presenting an opportunity for disruptive innovations in the event industry like virtual reality music experiences.
2. Black and White Aesthetic - The black and white aesthetic used in concert photography can be seen in fashion photography and advertising, opening up opportunities for disruptive innovation in these industries by reviving a classic style.
3. Nostalgia in Photography - Nostalgia in photography can be a powerful tool to engage customers in advertising, as it taps into an emotional connection with the past that inspires them to recreate similar experiences in the present. This represents an opportunity for disruptive innovation in the creative industry.
Industry Implications
1. Live Event Industry - The live event industry can adopt virtual reality technology to create concert-like experiences that can be distributed on a larger scale, providing fans with a way to experience live shows without leaving their homes.
2. Fashion Industry - The black and white aesthetic used in concert photography can influence fashion photography, which can be leveraged by designers and brands to create nostalgic, classic campaigns to reach a new generation of consumers.
3. Advertising Industry - The powerful emotional connections created by nostalgia in concert photography present opportunities for new advertising campaigns and brand messaging in creative industries, which can leverage this aesthetic to promote more genuine relationships with customers.
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