Sultry, sensuous and sleek, wet-haired editorials are creating a splash in the fashion world. Particularly popular with sexy swimwear and sweaty athletic pictorials, the wet hair look can also be witnessed gracing the heads of models in fall and winter fashion photoshoots.
The easiest way to achieve a low-key and low-maintenance appearance, the limp locks require little styling. Comb oil through your tresses and sweep your hair back if you're going for a sleek and sophisticated look, or soak hair in water and let loose tendrils droop lazily around your face for a more carefree version.
There is little denying the sex appeal of naturally tousled and wildly wet hair, which is why wet-haired editorials are favored among designers and photographers alike.
37 Wildly Wet-Haired Editorials
35
Seductive Beach Photoshoots
The Madame le Figaro Editorial Stars Hilary Rhoda
34
Intense Sweaty Photography
Josefine Ekman Nilsson in the Costume Norway July 2010 Spread
33
Seductive Sportswear Photoshoots
The Amica April 2012 Editorial Stars a Sweaty Michaela Kocianova
32
Shimmering Sweaty Swimsuits
The Edita Vilkeviciute Vogue Spain Editorial is Lush and Sultry
31
Bejeweled Mermaid Editorials
The Vogue Spain 'El Canto De La Sirena' Photoshoot Stars Juju Ivanyuk
30
Bath Tub Fashion Shoot
Agua Caliente in Numéro 94
29
Dewy Sculptural Photoshoots
The ELLE Netherlands July 2012 Editorial Stars Marte Mei van Haaster
28
Sultry Singlet Snapshots
Arizona Muse by Kacper Kasprzyk Shows Off a Vixen's Vivacity
27
Sweaty Sophisticated Photoshoots
Harper's Bazaar Russia May 2012 Stars a Stately Irina Nikol
26
Sweaty Sportswear Editorials
The Josephine Skriver Dansk SS 2012 Shoot is Stylish for the Gym
25
Ethereal Wet-Haired Editorials
The FGR 'The Woman in White' Photoshoot Stars Angelic Magdalena F
24
Bikini Tan Editorials
Catherine McNeil in the Vogue Paris June/July 2010 Issue
23
Ascetic Photo Shoots
Hannah Holman Sports Spartan Fashion for Metal #24 Summer 2011
22
Wet-Haired Winter Shoots
Siri Crafoord x Fredrik Wannerstedt for 'A Perfect Guide' is Sultry
21
Stylishly Sweaty Photoshoots
The Fashion Gone Rogue 'Vanishing Skies' Editorial Stars Dewy Becca B
20
Seductively Stranded Shoots
The Calypso Heart Photo Series Stars Cast Away Marianne Fonseca
19
Rainbow-Brite Shoots
The Juliane Gruner by Craig Mcdean Shoot Sparkles With Color
18
Natural Nymph-Like Editorials
The Gravure Magazine 'Eve' Photoshoot Stars a Romanticized Tiiu Kuik
17
Soaking Wet Hairtography
Alexandra Carl Looks Eerie and Dark Within these Dripping Prints
16
Eccentric Siren Photoshoots
The L'Officiel Paris 'Sea Reines' Editorial Stars a Wet Jessica
15
Sweaty Sultry Swimwear
The 'This is Genevieve' SS11 Collection has Something for Everyone
14
Wicked Woman Editorials
The Fashion Gone Rogue 'Color Me Bad' Photoshoot Stars Fanny Francois
13
Rocky Swimwear Editorials
Maria Melnik Oozes Sensuality in Elle Ukraine June 2011
12
Sweaty Supermodel Shoots
The Isabeli Fontana Vogue Paris October 2011 Issue Gets Bewitching
11
Sweaty Jewel Photography
The Emma Maclaren Glass Asia Photo Shoot is Sultry and Seductive
10
Sweat-Soaked Shoots
The Candice Swanepoel Vogue China Editorial is Hot
9
Wet Hair Editorials (UPDATE)
The Karlie Kloss Vogue Australia Features an Unfinished Beauty Look
8
Superimposed Floral Shoots
The Katryn Kruger Interview Magazine is Both Feminine and Masculine
7
Sweetly Demure Covers
Karlie Kloss Looks Coy for Vogue Australia March 2012
6
Chic Cleopatra-Styled Shoots
The Donna Karan Spring 2012 Campaign Presents Sizzling Shots
5
Muzzled Models
Anna Trosko by Niklas Hoejlund is Full of Raw Emotion
4
Mysteriously Expressive Portraits
The Interview Magazine 'Tree of Life' Shoot is Striking
3
Passionate Beach Burnout Editorials
The DEW Magazine Pre-January Issue Flows with Flair
2
Freckle-Faced Jungle Shoots
The Cintia Dicker GQ Brazil Editorial is Effortlessly Seductive
1
Fresh Water Fashion Films
Pierre Debusschere 'The Lake' Will Inundate you in Splendor
Related Ideas
Expressive Body Mists
Phlur Body Mists are Modern, Wearable, Layerable Scents
Illusory Goddess Fashion
Di Petsa Spring 2024's Wet-Look Designs Were Inspired by Aphrodite & Love
Glassy-Smooth Hair Sprays
The Color Wow Dream Coat Spray Has Award-Winning Waterproofing Tech
Whimsical Spring Apparel
Anna Sui's Spring/Summer 2025 Collection is the Definition of Demure
Summer-Ready Fashion Collections
Hey Harper is Unveiling Its New Summer Collection
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Boho-Chic Fashion Collections
Sophie & Hailee Boasts a Stylish Fashion Range for the Fall Season
Playful Hair Gift Sets
Lush Has Introduced a New Range of Colorful & Nourishing Hair Gift Sets
Curl-Enhancing Hair Oils
4U by Tia's Multi-use Hair Oil Features a Patented Silicone Alternative
Affordable Targeted Haircare
being Makes Hair for All Hair Types & Textures at Accessible Prices
Hair Care Retail Expansions
Bumble and Bumble Launches Its Storefront on Amazon
Sunsoaked Swimwear Campaigns
Triangl's Villa Livia Campaign Evokes Eternal Summer
Nourishing Hair-Hydrating Oils
Kérastase Offers Four Hair Oils to Address Common Consumer Needs
Spa-Style Body Care
Glossier Unveils the Body Hero Collection with New Formulas and Designs
Gilded Hair Collections
Zara Hair's Debut Collection Shares Gold-Themed "Makeup for Hair"
Holistic Hair Loss Treatments
Vama Wellness' Ayurvedic Hair Oils Combat Postpartum Hair Loss
Minimally Damaging Curlers
Conair Reimages the Iconic Curl Secret with Advanced Technologies
Warmth-Addressing Haircare Products
WEN by Chaz Dean Has Introduced Two New Products
Clay Fashion Collections
JW Anderson Spring/Summer 2024 Features Sculpted Clothing
Minimally Elegant Fall-Ready Fashion
Studio Nicholson Presents its Fall 2024 Collection
Clip-in Curtain Bangs
Luxy Hair Launches Runway-Ready Instant Bangs
Ultra-Chic Vintage-Inspired Swimwear
Rumored's Vintage Swim Collection is Head-Turning
Italian Summer Swimwear
Soeur Collaborates with Lido to Produce Chic Summer Swim Garments
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Characterized Haircare Campaigns
NEXXUS Debuts 'The Style Swap' Campaign Starring Lindsay Lohan
Sensorial Hair Removal Creams
Wakse's Meltoway Hair-Dissolving Cream is Botanical-Rich & Aromatic
Multi-Function Hair Stylers
Conair Launches Four-in-One Hot Air System with Digital Control
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
In-Shower Hair Glosses
Ouai's Hair Gloss is a Fast-Acting, Shine-Enhancing Treatment
One-Day Hair Color Kits
The Barbie x Hally Temporary Hair Colors Create Vibrant Wash-Out Looks
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
Multi-Functional Styling Product Ranges
Briogeo Haircare Introduces Its Style + Treat™ Collection
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Sensorial Personal Care Products
Osāna Naturals Makes Daily Staples with Functional Fragrances
Solid Personal Care Sticks
WYOS' Everything Set Includes Take-Anywhere Solutions for Skin & Hair
Oil-Infused Curl Treatments
Joico® Introduces the Curls Like Us™ Collection at Chatters
Revived Olive Oil Haircare
Fekkai Brings Back the Brilliant Glossing Styling Crème Product
Multipurpose Scented Mists
Kopari's Hair and Body Mists Share the Scents of Fan-Favorite Products
Volumizing Dry Shampoos
Kitsch's Dry Shampoo is Enriched with Rice Protein & Niacinamide
Multitasking Heat Protection Sprays
Gold Lust Dry Heat Protection Spray Repairs and Reduces Frizz
Multi-Functional Hair Styling Tools
The Shark FlexStyle® Styling & Drying System is Useful
Ever-Changing Sustainable Swimwear
Youswim Changes With Your Body for Ultimate Comfort
Towel-Resembling Luxe Skirts
Balenciaga Introduces a Look at the Towel Skirt Design
Summer Hair Care Collections
Briogeo Introduces the Versatile Style + Treat™ Collection
Bond-Building Hair Boosters
Unbreakable Bonds Mixing Drops Add Strengthening Properties to Stylers
Three-in-One Hair Leave-In Mists
VERB Recently Launched the Purple Leave-In Mist
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Sartorial Co-Ed Fall Fashion
Soulland Unveils its New Collection for the FW24 Season
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Silver-Toned Hair Products
Ecoslay Launches the Eco-Friendly Silver Slay Hair Care Collection
Hyper-Specific Haircare Collections
Freewill Haircare is Focused on Hair Cycling
Specific Haircare Lines
Silverist Haircare Addresses Unique Needs
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Hair-Styling Hotel Amenities
Shark Beauty Partners with Hero Beach Club for a Limited Time
Inclusive Beauty Haircare Products
Fenty Hair Will Cater to All Hair Types
Plant-Based Curly Hair Products
The Aveda Be Curly Advanced Products Have a Silicone-Free Formula
Dry Shampoo Powders
The Rootist Debuts Its Clarify Dry Shampoo Powder for Oily Hair
Wellness Haircare Brands
The FREEWELL Power Gloss is a Revolutionary Hair and Scalp Treatment
Overnight Hair Serum-Creams
Sleep On It by Not Your Mother's Boosts Moisture for Up to 48 Hours
Hair-Strengthening Dry Shampoos
Olaplex Redefines Dry Shampoo with Bond-Building Innovation
High-Fashion Haircare Lines
Zara Hair Reunites with Guido Palau on the 'Shine' Collection
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Intensely Hydrating Haircare Products
JVN's Hydrating Conditioner & Shampoo are Performance-Driven
Pop-Up Sensory Showers
Dove's South Bank Activation Spotlights MicroMoisture Technology
Hair-Styling Sticks
Briogeo Releases Style + Treat Yuzu + Plum Oil Hair Styling Sleek Stick
Ultra-Multi-Functional Hair Styling Tools
Sally Beauty Debuts Ion Luxe Eight-In-One Airstyler Pro
Health-Boosting Hair Volumizers
This Hair Volumizer Features Innovative Non-Drying Technology
Moisture-Rich Curl Haircare Products
The Verb Curl Collection is Introducing a New Product
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Winter-Ready Luxe Fall Fashion
Coggles Launches a Look at its New FW23 Collections
Sweat-Proof Hair Conditioners
The SweatShield™ Leave-In Conditioning Spray Protects Between Washes
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Influencer-Backed Shaving Products
Sienna Swim Launches the New 'SMOOTH' Razor with Five Blades
Piña Colada-Inspired Beauty Collections
WEN Hair & Body and Chaz Dean Introduce a New Playful Line
Volumizing Hair Toppers
Luxy Hair's Hair Toppers Are Customizable for More Volume
Hair-Focused Gaming Initiatives
Dark & Lovely x Ebonix Highlights Diverse Hair Textures in Gaming
Dry Shampoo-Replacing Hairbrushes
The Altesse Studio Hairbrush is Meant to Revive Oily Hair
Weekly Reset Shampoos
The Clarifying Detox Shampoo Reverses the Effects of Hard Water on Hair
Natural Hair Dry Bars
Pressed Roots is a Natural Hair Salon Specializes in Styling Textured Hair
Expression-Focused Haircare Lines
ZARA Launches Another Haircare Product with Guido Palau
Whimsical Liberating Spring Fashion
Holzweiler Presents its New Capsule for SS24 During LFW
Fashionista-Inspired Hair Lines
Matilda Djerf Unveils a Haircare Brand Called Djerf Avenue Beauty
Nostalgic Hair Lighteners
Sun In's Spray-In Hair Lighteners Have Been Revived for a New Generation
Mood-Boosting Body Balms
Lush's Temple Balms Use Scent to Encourage Awakening or Unwinding
Virtual Hair Trimming Experiences
Wahl Style Selector Let's Users Try Before They Trim
Balayage-Inspired False Lashes
Ardell Beauty's Balayage Wispies Pair Contrasting Streaks
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Textured Hair Styling Solutions
KISS Colors & Care is Launching Three New Products
Convenient Moisturizing Sprays
The Everist Body Oil Spritz is an Effortless Path to Glowing Skin
Multipurpose Hair Styling Solutions
These New Remington Styling Tools Come in Two Models
Summer-Centric Haircare Products
These Pacifica Haircare Collections Come in Five Options
Stylish Holiday-Ready Apparel
Oseree's 'Bain de Minuit' Collection Merges Summer and Winter
Superfood-Backed Haircare Products
Pureology Boasts Hydrate Superfood Deep Conditioning Treatment
Mix-and-Match Hairstyling Kits
Style Chemistry by Conair Lets Customers Choose Desired Attachments
Heatless Styling Balms
Hair Alchemy by Oribe Fortifies Heatless and Air-Dried Styles
Frizz Control Lotions
Ouai's Anti-Frizz Crème Solves a Pain Point for South East Asian Customers
Multipurpose Beauty Mousses
Fwee's Blurry Pudding Pot Boasts a Viral Fluffy Texture
Lightweight Blowout Haircare Solutions
SexyHair Launches Two Products That Will Elevate One's Hair
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
Organically designed Salon Interiors
Mariam Barrio Designs Natural Themes for Curly Lab's Salon
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Multi-Functional Leave-In Sprays
The Colour Fanatic Leave-in Spray by Pureology is Versatile
Effortless Dog Grooming Products
Earth Rated Aims to Make Dog Grooming Easier for Pet Owners
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
Water Conservation-Promoting Fashion Shows
The Wet Gala is Scheduled for May 30th, 2024 in Toronto
Seaside-Influenced Fall Menswear
Forét Presents its Latest Collection Designed for FW24
Space-Inspired Scented Hairsprays
SexyHair's Spray & Play Harder Elevate Consumer Styling
Nourishing Hair Oils
LOMA's Nourishing Oil Treatment Presents a Versatile Solution for Hair Care
Hydrating Oil-Infused Haircare
Herbal Essences Revamps 11 of its Shampoo and Conditioner Products
Sweat-Activated Dry Shampoos
Batiste's Dry Shampoo Innovation Releases Fragrance During Activity
Nourishing Luxe Hair Mists
Kayali's Oudgasm Rose Oud 16 Hair Mist Features an Intense Scent
Holiday Hair Styling Bundles
Calista Unveils Holiday Styling Bundles for Salon-Quality Hairdo's
Deep Conditioning Body Treatments
Hanni's Splash Salve is an In-Shower Moisture Treatment
Inclusive Baby Hair Care
Proudly's Hair Care Collection Supports the Needs of Black & Brown Babies
Plant-Based Hairstyling Pastes
LolaVie's Sculpting Paste is Formulated Without Water
Multi-Action Hair Oils
OUAI's Hair Oil St. Barts Protects, Boosts Shine & Fights Frizz
Heat-Defying Hair Sprays
Saltair All-In-One Heat Protectant Spray Provides Essential Defense
Detox Dry Shampoos
OLAPLEX's No.4D Clean Volume Detox Dry Shampoo is Now Travel-Friendly
Resort-Ready Beach Hairsprays
Kevin Murphy’s HAIR.RESORT.SPRAY is a Limited-Edition & Functional
Deeply Hydrating Hair Oils
Verb's Hydrate Oil Reduces Frizz and Supplies Heat Protection
Shine-Enhancing Hair Sets
New Sleek Stylers Set Helps Achieve Polished Hair Effortlessly
Free-From Children's Haircare
Urban Hydration Breath of Fresh Hair Kids is Debuting at Walmart
Men's Curl Crèmes
Wavy's Everyday Curl Crème Delivers Curl Care for Men
Disruptive Hairstyling Campaigns
Bed Head's The Lab of Life Breaks the Fourth Wall
Ultra-Hydrating Haircare Sets
Pureology Presents the Hydrate Sheer Shampoo and Conditioner Duo
Portable Dry Shampoo
Briogeo’s Dry Shampoo Puff Refreshes Hair with No Mess
Americana-Inspired Spring Fashion
Woolrich Presents Origin Stories: Americana for SS24
Countryside-Inspired Natural Textile Capsules
LILYSILK Unveils its 'Rustic Retreat' Collection
Curl-Defining Hair Creams
Miribel Naturals' Dreamy Hair Cream Promises to Tame Frizz
Dry Body Oil Sprays
Rinna Beauty's Dryp Tease Boasts a Luxurious Texture
Versatile Styling Hair Products
The Jousse Styling Elixir from Calista is Multi-Functional
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Curl-Boosting Haircare Products
The Colorproof Curl Collection Simplifies Curly Haircare
Oil Control Dry Shampoos
amika's Perk Up Ultra Dry Shampoo Supports a Four-Times Weekly Wash Cycle
Sporty Wig Adhesives
The Wonder Lace Bond Sport Edition Collection Caters to Athletic Women
Sleek Seasonally Transitional Fashion
The Latest Collection by Drake's Prepares for Fall
Softening Haircare Collections
Kristin Ess Hair's Softening Collection Targets Dullness & Dryness
Nourishing Serum Conditioners
The Mise En Scene Perfect Serum Original Conditioner Boasts 7 Oils
Science-Backed Styling Services
Hush Launches an Exclusive Styling Service for its Clients
Aromatic Styling Creams
Pattern Beauty's Palo Santo Styling Cream Shares a Woody Scent Experience