Ouai's Anti-Frizz Crème Solves a Pain Point for South East Asian Customers
Laura McQuarrie — March 19, 2024 — Fashion
References: theouai & cultbeauty
Ouai's newly launched Anti-Frizz Crème is a pre-styling lotion that's enriched with nourishing, strengthening squalane to tame flyaways, make hair less reactive in the humidity, and provide shielding from heat damage.
This hydrating and moisturizing hair crème boasts immediate frizz reduction for up to 72 hours and it's versatile enough to be used on wet or dry hair. In the formula, key ingredients include glycerin, and extracts from beetroot and jackfruit.
Ouai's latest launch recognizes the significance of South East Asia to the company since frizz is one of the major concerns in areas where humidity is high year-round. The Anti-Frizz Crème was introduced to the media in Singapore during a Sephora press event at the end of February 2024.
This hydrating and moisturizing hair crème boasts immediate frizz reduction for up to 72 hours and it's versatile enough to be used on wet or dry hair. In the formula, key ingredients include glycerin, and extracts from beetroot and jackfruit.
Ouai's latest launch recognizes the significance of South East Asia to the company since frizz is one of the major concerns in areas where humidity is high year-round. The Anti-Frizz Crème was introduced to the media in Singapore during a Sephora press event at the end of February 2024.
Trend Themes
1. Hydrating Hair Products - Innovation in hydrating hair products offers solutions for customers in high-humidity regions.
2. Pre-styling Lotions - Pre-styling lotions with frizz-reducing properties meet the demand for versatile hair care solutions.
3. Nourishing Hair Treatments - Nourishing hair treatments enriched with squalane address the need for hair protection from humidity and heat damage.
Industry Implications
1. Beauty & Personal Care - The beauty and personal care industry can leverage innovation in frizz control lotions to cater to customers in high-humidity regions.
2. Haircare Products - Haircare products industry has opportunities to create pre-styling lotions that offer long-lasting frizz reduction benefits.
3. Cosmetics Marketing - Cosmetics marketing sector can explore the potential of nourishing hair treatments with natural extracts for targeted regional markets.
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